Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 111Sort Results By: Published Date | Title | Company Name
By: Gleanster Research     Published Date: Jul 07, 2014

This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.

Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
By: Marketo     Published Date: Jun 03, 2014

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

Tags : marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
By: Marketo     Published Date: Jun 03, 2014

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing
    
By: Marketo     Published Date: Jun 03, 2014

In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.

Tags : marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization
    
By: Box     Published Date: May 12, 2014

This recorded discussion will explain how you you can use Box's solutions to create, share, and collaborate on a marketing campaign from start to finish.

Tags : roi, marketing, collaboration, marketing roi, marketing project, file sharing, collaborate, ftp
    
By: Lattice Engines     Published Date: Jun 19, 2014

Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.

Tags : lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
    
By: Chief Marketer     Published Date: May 29, 2014

Listen to Marketo CMO, Sanjay Dholakia, and guest Forrester analyst, Lori Wizdo, to discover how automating the lead-to-revenue process can increase sales pipeline in your enterprise organization.

Tags : marketing automation, sales automation, sales pipeline, lead nurturing, sales growth, marketing roi, sales, sales revenue
    
By: Gleanster Research     Published Date: May 08, 2014

This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.

Tags : gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
By: Marketo     Published Date: Apr 17, 2014

A definitive guide to marketing and analytics to help answer key questions for your business.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Apr 17, 2014

This paper provides a guide to what marketing automation is, its features and its advantages.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Apr 17, 2014

Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Adobe     Published Date: Apr 17, 2014

Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.

Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
    
By: Avalara     Published Date: Mar 19, 2014

Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax? Fill out the form to get started with three simple questions about your web operations.

Tags : tax, ecommerce, sales tax, tax liability, internet sales tax, best practices, e-commerce, customer service
    
By: Marketo     Published Date: Mar 13, 2014

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
By: Marketo     Published Date: Mar 13, 2014

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
By: Marketo     Published Date: Mar 13, 2014

In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.

Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
By: Xero     Published Date: Feb 18, 2014

From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.

Tags : tweets, xero, xero marketing, social media, facebook, linkedin, email marketing, mobile marketing
    
By: appia     Published Date: Jan 21, 2014

Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.

Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
    
By: IBM     Published Date: Nov 12, 2013

IBM SmartCloud Solutions is a unique portfolio of SaaS and BPaaS capabilities that accelerate business process innovation, deliver business analytics at the point of impact, and enable collaboration within and across the enterprise. Learn how to leverage a growing portfolio of 80+ IBM SasS and BPaaS solutions, accelerate your business process innovation, deliver business analtyics at the point of impact and connect people with collaborative business networks.

Tags : software as a service, saas, saas solutions, business process innovation, analytics, bpaas, business process as a service, network management
    
By: Marketo     Published Date: Oct 14, 2013

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.

Tags : marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit
    
By: inPowered     Published Date: Sep 20, 2013

Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.

Tags : forrester, inpowered, marketing, earned media, media, marketing automation, social media marketing
    
By: Marketo     Published Date: Jul 11, 2013

Use this worksheet to determine if your company is ready to use marketing automation.

Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
    
By: Seamless     Published Date: Jun 18, 2013

HP’s $8 billion write-down. A disappointing IPO from Facebook, Groupon’s famous flameout. These watershed moments have crystallized what we’ve known for a while: Fluff can no longer trump sound operations in terms of a company’s valuation. Organizations must be built on an empirically firm foundation to flourish. And everyone – from investors on Wall Street to customers on Main Street to the SEC– is looking at companies with more scrupulous eyes.

Tags : automation, growth, efficiency, software, process management, best practices, business activity monitoring, business analytics
    
By: Salesforce     Published Date: Mar 19, 2013

See what top industry voices have to say about Service Cloud vs outdated technologies.

Tags : crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
    
By: Marketo     Published Date: Aug 13, 2012

In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

Tags : marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch
    
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