Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 139Sort Results By: Published Date | Title | Company Name
By: TheMarketingScope     Published Date: Aug 19, 2015

Are you leveraging your clients and customers to be brand advocates for your business? Do you want to learn how? Join this free virtual event with marketing and social media expert Ted Rubin and guest speaker Mardi Barnes, Co-director of Scoop Social to find out how to launch and be successful with brand advocacy.

Tags : themarketingscope, the marketing scope, brand advovacy, brand ambassadors, best practices, customer satisfaction, marketing automation, content delivery
    
By: IBM     Published Date: Jul 09, 2015

Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk.

Tags : application release, application deployment, devops, software delivery, automating applications, best practices, reliable deployment process, innovative automation methods
    
By: VMware, Inc.     Published Date: Jul 09, 2015

This paper talks about the benefits and chance that come with cloud computing in a federal agency level.

Tags : cloud computing, cloud solutions, cloud collaboration, opdivs, hhs, health and human services, hybrid cloud platform, cloud models
    
By: IBM     Published Date: Jul 08, 2015

This book defines the basics of application release and deployment, and provides best practices for implementation with resources for a deeper dive.

Tags : application integration, life cycle, software deployment, automation, itil, software integration, devops approach, infrastructure
    
By: IBM     Published Date: Jul 08, 2015

This survey explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.

Tags : survey, data-driven report, test automation, mobile testing, testing experience, testing defects, testing delays, best practices
    
By: FollowAnalytics     Published Date: Jun 26, 2015

Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.

Tags : followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing, smart phones
    
By: ConceptShare     Published Date: Jun 17, 2015

This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.

Tags : conceptshare, market intelligence, business intelligence, strategy, big data, business analytics, marketing automation, collaboration
    
By: IBM     Published Date: May 18, 2015

How "delivering fast" companies use DevOps to consistently deliver software every one-to-three weeks while also achieving high levels of quality and achieving business goals.

Tags : software delivery, software development, application development, devops, cycles times, development practices, automate provisions, continuous integration
    
By: IBM     Published Date: May 18, 2015

To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.

Tags : cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
    
By: IBM     Published Date: May 18, 2015

Learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost.

Tags : service virtualization, testing downtime, testing costs, testing processes, software delivery, application integration, application management, mobile computing
    
By: IBM     Published Date: May 18, 2015

In this eBook, we share how IBM software and solutions can help an organization manage quality and begin testing SAP solutions and the integrations they depend on earlier, continuously, while testing smarter.

Tags : sap solutions, application integration, software delivery, application management, enterprise application, devops, delivery life cycle, software integration
    
By: Marketo     Published Date: Mar 23, 2015

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, siriusdecisions, marketing automation, marketing automation platforms, map
    
By: Marketo     Published Date: Mar 18, 2015

Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.

Tags : marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi
    
By: Kaseya     Published Date: Mar 12, 2015

TechValidate invited over 6,300 IT Professionals to participate in a survey and provide insight about the current Backup and Disaster Recovery landscape.

Tags : backup, disaster recovery, it challenges, it solutions, automated data management, virtualization, big data, backup and recovery
    
By: Trustpilot     Published Date: Nov 13, 2014

Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.

Tags : trustpilot, online reviews, customer feedback, customer service, reviews, sales, customer interaction service, customer satisfaction
    
By: BrightEdge     Published Date: Nov 13, 2014

BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.

Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, business analytics
    
By: Teradata     Published Date: Nov 06, 2014

As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.

Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, business activity monitoring, business analytics, analytical applications
    
By: Marketo     Published Date: Oct 03, 2014

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
By: Marketo     Published Date: Oct 03, 2014

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.

Tags : marketo, crm lead management, crm, marketing automation, marketing automation platform, map, crm lead management
    
By: Marketo     Published Date: Oct 03, 2014

Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
By: Marketo     Published Date: Oct 03, 2014

Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center — it's a revenue driver.

Tags : marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm
    
By: Ghostery Enterprise     Published Date: Sep 16, 2014

Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.

Tags : ghostery, ghostery enterprise, marketing, marketing cloud, marketing applications, roi, marketing roi, marketing analytics
    
By: IBM     Published Date: Aug 28, 2014

IBM value-based archiving solution helps insurer save as much as USD1 million per case.

Tags : value-based archiving, litigation costs, ilg, automated email collection, best practices, business management, marketing automation, content delivery
    
Start   Previous   1 2 3 4 5 6    Next    End

Related IT Whitepaper Topics

Add White Papers

Get your company's white papers in the hands of targeted business professionals.