Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 121Sort Results By: Published Date | Title | Company Name
By: Marketo     Published Date: Jun 05, 2014

Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!

Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
By: Marketo     Published Date: Jun 05, 2014

Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals — whether you’re looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.

Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
    
By: Marketo     Published Date: Jun 03, 2014

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

Tags : marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
By: Marketo     Published Date: Jun 03, 2014

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing
    
By: Marketo     Published Date: Jun 03, 2014

In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.

Tags : marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization
    
By: Juniper Networks     Published Date: Oct 28, 2014

Simplified and automated networks deliver business agility. In this Webinar, experts from IDC, Shutterstock and Juniper discuss how to transition to network virtualization and look at benefits of SDN and automating their networks.

Tags : automated networks, network virtualization, benefits of sdv, business agility, simplified networks, network management, network performance management, marketing automation
    
By: Marketo     Published Date: Oct 03, 2014

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
By: Marketo     Published Date: Oct 03, 2014

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.

Tags : marketo, crm lead management, crm, marketing automation, marketing automation platform, map, crm lead management
    
By: Marketo     Published Date: Oct 03, 2014

Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
By: Marketo     Published Date: Oct 03, 2014

Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center — it's a revenue driver.

Tags : marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm
    
By: Ghostery Enterprise     Published Date: Sep 16, 2014

Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.

Tags : ghostery, ghostery enterprise, marketing, marketing cloud, marketing applications, roi, marketing roi, marketing analytics
    
By: Juniper Networks     Published Date: Sep 10, 2014

As application workloads are redefined, data centers must change. This IDC Whitepaper looks at how network automation and orchestration can aid this transition, building simpler and more agile networks.

Tags : network automation, cloud datacenter, data traffic, network architecture, seamless integration, cloud orchestration, network performance, network performance management
    
By: IBM     Published Date: Aug 28, 2014

IBM value-based archiving solution helps insurer save as much as USD1 million per case.

Tags : value-based archiving, litigation costs, ilg, automated email collection, best practices, business management, marketing automation, content delivery
    
By: Gleanster Research     Published Date: Jul 07, 2014

This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.

Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
By: Lattice Engines     Published Date: Jun 19, 2014

Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.

Tags : lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
    
By: Box     Published Date: May 12, 2014

This recorded discussion will explain how you you can use Box's solutions to create, share, and collaborate on a marketing campaign from start to finish.

Tags : roi, marketing, collaboration, marketing roi, marketing project, file sharing, collaborate, ftp
    
By: Gleanster Research     Published Date: May 08, 2014

This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.

Tags : gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
By: Marketo     Published Date: Apr 17, 2014

A definitive guide to marketing and analytics to help answer key questions for your business.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Apr 17, 2014

This paper provides a guide to what marketing automation is, its features and its advantages.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Apr 17, 2014

Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Adobe     Published Date: Apr 17, 2014

Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.

Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
    
By: Avalara     Published Date: Mar 19, 2014

Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax? Fill out the form to get started with three simple questions about your web operations.

Tags : tax, ecommerce, sales tax, tax liability, internet sales tax, best practices, e-commerce, customer service
    
By: Marketo     Published Date: Mar 13, 2014

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
By: Marketo     Published Date: Mar 13, 2014

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
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