Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 132Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Jun 17, 2014

In this white paper learn how e-signatures are making workflows easier and more productive than ever before.

Tags : adobe, modern workforce, electronic signature, digital signature, document management, collaboration, human resource management, mobile workers
    
By: Adobe     Published Date: Jun 12, 2014

The purpose of this research is to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.

Tags : adobe, mobile workers, mobile communications, document security, byod, smartphones, cloud documents, access control
    
By: Marketo     Published Date: Jun 05, 2014

Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!

Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
By: Marketo     Published Date: Jun 05, 2014

Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals — whether you’re looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.

Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
    
By: Marketo     Published Date: Jun 03, 2014

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

Tags : marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
By: Marketo     Published Date: Jun 03, 2014

In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.

Tags : marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization
    
By: destinationCRM.com     Published Date: Jul 15, 2015

The overwhelming success of Salesforce.com’s AppExchange Marketplace has also made it more difficult for partners trying to gain visibility in their respective categories. Now you can make your case directly to the readers of CRM magazine in this ever-popular Best Practices Guide. This Best Practices topic will focus on AppExchange Solutions for Sales & Marketing.

Tags : crm, appexchange, customer service, customer interaction service, marketing automation, sales automation, collaborative commerce, customer experience management
    
By: IBM     Published Date: May 18, 2015

How "delivering fast" companies use DevOps to consistently deliver software every one-to-three weeks while also achieving high levels of quality and achieving business goals.

Tags : software delivery, software development, application development, devops, cycles times, development practices, automate provisions, continuous integration
    
By: IBM     Published Date: May 18, 2015

To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.

Tags : cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
    
By: IBM     Published Date: May 18, 2015

Learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost.

Tags : service virtualization, testing downtime, testing costs, testing processes, software delivery, application integration, application management, mobile computing
    
By: IBM     Published Date: May 18, 2015

In this eBook, we share how IBM software and solutions can help an organization manage quality and begin testing SAP solutions and the integrations they depend on earlier, continuously, while testing smarter.

Tags : sap solutions, application integration, software delivery, application management, enterprise application, devops, delivery life cycle, software integration
    
By: Marketo     Published Date: Mar 23, 2015

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, siriusdecisions, marketing automation, marketing automation platforms, map
    
By: Marketo     Published Date: Mar 18, 2015

Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.

Tags : marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi
    
By: Kaseya     Published Date: Mar 12, 2015

TechValidate invited over 6,300 IT Professionals to participate in a survey and provide insight about the current Backup and Disaster Recovery landscape.

Tags : backup, disaster recovery, it challenges, it solutions, automated data management, virtualization, big data, backup and recovery
    
By: Trustpilot     Published Date: Nov 13, 2014

Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.

Tags : trustpilot, online reviews, customer feedback, customer service, reviews, sales, customer interaction service, customer satisfaction
    
By: BrightEdge     Published Date: Nov 13, 2014

BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.

Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, business analytics
    
By: Teradata     Published Date: Nov 06, 2014

As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.

Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, business activity monitoring, business analytics, analytical applications
    
By: Marketo     Published Date: Oct 03, 2014

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
By: Marketo     Published Date: Oct 03, 2014

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.

Tags : marketo, crm lead management, crm, marketing automation, marketing automation platform, map, crm lead management
    
By: Marketo     Published Date: Oct 03, 2014

Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
By: Marketo     Published Date: Oct 03, 2014

Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center — it's a revenue driver.

Tags : marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm
    
By: Ghostery Enterprise     Published Date: Sep 16, 2014

Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.

Tags : ghostery, ghostery enterprise, marketing, marketing cloud, marketing applications, roi, marketing roi, marketing analytics
    
By: IBM     Published Date: Aug 28, 2014

IBM value-based archiving solution helps insurer save as much as USD1 million per case.

Tags : value-based archiving, litigation costs, ilg, automated email collection, best practices, business management, marketing automation, content delivery
    
By: Gleanster Research     Published Date: Jul 07, 2014

This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.

Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Start   Previous   1 2 3 4 5 6    Next    End

Related IT Whitepaper Topics

Add White Papers

Get your company's white papers in the hands of targeted business professionals.