Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
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By: Adobe     Published Date: Apr 17, 2014

Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.

Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
    
By: Avalara     Published Date: Mar 19, 2014

Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax? Fill out the form to get started with three simple questions about your web operations.

Tags : tax, ecommerce, sales tax, tax liability, internet sales tax, best practices, e-commerce, customer service
    
By: Marketo     Published Date: Jul 30, 2013

Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, application integration
    
By: Marketo     Published Date: Apr 17, 2014

A definitive guide to marketing and analytics to help answer key questions for your business.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Apr 17, 2014

This paper provides a guide to what marketing automation is, its features and its advantages.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Apr 17, 2014

Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.

Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
By: Marketo     Published Date: Mar 13, 2014

Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.

Tags : marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
By: Marketo     Published Date: Mar 13, 2014

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
By: Marketo     Published Date: Mar 13, 2014

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
By: Marketo     Published Date: Mar 13, 2014

In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.

Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
By: Marketo     Published Date: Mar 13, 2014

In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.

Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, marketing automation
    
By: Xero     Published Date: Feb 18, 2014

From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.

Tags : tweets, xero, xero marketing, social media, facebook, linkedin, email marketing, mobile marketing
    
By: appia     Published Date: Jan 21, 2014

Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.

Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
    
By: IBM     Published Date: Nov 12, 2013

IBM SmartCloud Solutions is a unique portfolio of SaaS and BPaaS capabilities that accelerate business process innovation, deliver business analytics at the point of impact, and enable collaboration within and across the enterprise. Learn how to leverage a growing portfolio of 80+ IBM SasS and BPaaS solutions, accelerate your business process innovation, deliver business analtyics at the point of impact and connect people with collaborative business networks.

Tags : software as a service, saas, saas solutions, business process innovation, analytics, bpaas, business process as a service, network management
    
By: Marketo     Published Date: Oct 14, 2013

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.

Tags : marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit
    
By: inPowered     Published Date: Sep 20, 2013

Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.

Tags : forrester, inpowered, marketing, earned media, media, marketing automation, social media marketing
    
By: Marketo     Published Date: Jul 11, 2013

Use this worksheet to determine if your company is ready to use marketing automation.

Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
    
By: Seamless     Published Date: Jun 18, 2013

HP’s $8 billion write-down. A disappointing IPO from Facebook, Groupon’s famous flameout. These watershed moments have crystallized what we’ve known for a while: Fluff can no longer trump sound operations in terms of a company’s valuation. Organizations must be built on an empirically firm foundation to flourish. And everyone – from investors on Wall Street to customers on Main Street to the SEC– is looking at companies with more scrupulous eyes.

Tags : automation, growth, efficiency, software, process management, best practices, business activity monitoring, business analytics
    
By: Salesforce     Published Date: Mar 19, 2013

See what top industry voices have to say about Service Cloud vs outdated technologies.

Tags : crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
    
By: Marketo     Published Date: Aug 13, 2012

In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

Tags : marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch
    
By: Limelight IT     Published Date: Jul 31, 2012

How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.

Tags : storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
    
By: Success Factors     Published Date: Jul 27, 2012

By automating your paper-based performance management processes, you can increase insight into the workforce and, ultimately, transform your business-turning strategy into successful, measurable results. Learn more by downloading your white paper now, compliments of SuccessFactors.

Tags : success factors, sap, automated performance management, performance management automation, culture and values, performance management, performance management process, goal management
    
By: Marketo     Published Date: May 08, 2012

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.

Tags : marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits, return on investment
    
By: Scribe Software     Published Date: Apr 16, 2012

The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.

Tags : scribe, crm, integration, data integration, public cloud, private cloud, cloud, integration
    
By: Oracle     Published Date: Apr 03, 2012

Download this interactive eBook to learn about the world's #1 application server and why it is the best possible foundation for applications running in the modern data center.

Tags : cloud computing, oracle, oracle exalogic, oracle weblogic, oracle coherence, oracle tuxedo, application integration, application performance management
    
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