Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 146Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Aug 20, 2015

This guide explains innovative email marketing tactics and offers practical advice on using them. It addresses following the customer through the customer lifecycle and serving tailored content within the context of location and device.

Tags : adobe, email marketing, marketing intelligence, emails, market data, marketing automation, sales & marketing software, sales automation
    
By: IBM     Published Date: Jul 09, 2015

Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk.

Tags : application release, application deployment, devops, software delivery, automating applications, best practices, reliable deployment process, innovative automation methods
    
By: IBM     Published Date: Jul 08, 2015

This book defines the basics of application release and deployment, and provides best practices for implementation with resources for a deeper dive.

Tags : application integration, life cycle, software deployment, automation, itil, software integration, devops approach, infrastructure
    
By: IBM     Published Date: Jul 08, 2015

This survey explores where todayís testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.

Tags : survey, data-driven report, test automation, mobile testing, testing experience, testing defects, testing delays, best practices
    
By: Kaseya     Published Date: Mar 12, 2015

TechValidate invited over 6,300 IT Professionals to participate in a survey and provide insight about the current Backup and Disaster Recovery landscape.

Tags : backup, disaster recovery, it challenges, it solutions, automated data management, virtualization, big data, backup and recovery
    
By: Cisco     Published Date: Aug 27, 2015

Learn how you can decrease downtime, introduce new products faster, and foster innovation with Cisco's Connect Factory.

Tags : industrial enterprise, manufacturing, connected factory, convergence, automation, business networks, factory-based operational technologies, it networks
    
By: Cisco     Published Date: Aug 27, 2015

View this webcast series to learn the value of the Internet of Things (IoT).

Tags : internet of things, iot, automation, cisco, manufacturing management, business intelligence, manufacturing operations, business integration
    
By: Cisco     Published Date: Aug 27, 2015

Find out how the Internet of Things (IoT) is changing manufacturing.

Tags : iot, plant networks, connected factory, reducing costs, quality management, productivity, it networks, manufacturing process
    
By: Cisco     Published Date: Aug 27, 2015

See how factories, utility companies, railroads, and other organizations are taking advantage of Internet of Things technology.

Tags : connected factory, internet of things, iot solutions, data management, convergence, business process management, data integration, data analytics
    
By: Cisco     Published Date: Aug 27, 2015

This kit offers everything needed to connect, secure, and analyze a manufacturing floor, to evaluate the benefits of a connected factory before launching factory-wide.

Tags : connected factory, starter kit, manufacturing process management, programmable logic controllers, plcs, wireless equipment connectivity, convergence, data integration
    
By: Cisco     Published Date: Aug 27, 2015

Read this whitepaper to learn how top 8 ways video conferences are helping companies improve their business advantage.

Tags : video conferencing, business intelligence, collaboration management, forbes insights, online conferencing methods, customer service, problem solving, business process management
    
By: Cisco     Published Date: Aug 27, 2015

Gartner's evaluation of 16 contact center infrastructure (CCI) vendors in its 2015 CCI Magic Quadrant report.

Tags : contact center infrastructure, unified communication, infrastructure management, crm, customer relationship management, cci solutions, enterprise software management, convergence
    
By: VMware, Inc.     Published Date: Jul 09, 2015

This paper talks about the benefits and chance that come with cloud computing in a federal agency level.

Tags : cloud computing, cloud solutions, cloud collaboration, opdivs, hhs, health and human services, hybrid cloud platform, cloud models
    
By: FollowAnalytics     Published Date: Jun 26, 2015

Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.

Tags : followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing, smart phones
    
By: ConceptShare     Published Date: Jun 17, 2015

This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.

Tags : conceptshare, market intelligence, business intelligence, strategy, big data, business analytics, marketing automation, collaboration
    
By: IBM     Published Date: May 18, 2015

How "delivering fast" companies use DevOps to consistently deliver software every one-to-three weeks while also achieving high levels of quality and achieving business goals.

Tags : software delivery, software development, application development, devops, cycles times, development practices, automate provisions, continuous integration
    
By: IBM     Published Date: May 18, 2015

To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.

Tags : cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
    
By: IBM     Published Date: May 18, 2015

Learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost.

Tags : service virtualization, testing downtime, testing costs, testing processes, software delivery, application integration, application management, mobile computing
    
By: IBM     Published Date: May 18, 2015

In this eBook, we share how IBM software and solutions can help an organization manage quality and begin testing SAP solutions and the integrations they depend on earlier, continuously, while testing smarter.

Tags : sap solutions, application integration, software delivery, application management, enterprise application, devops, delivery life cycle, software integration
    
By: Marketo     Published Date: Mar 23, 2015

The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!

Tags : marketo, siriusdecisions, marketing automation, marketing automation platforms, map
    
By: Marketo     Published Date: Mar 18, 2015

Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.

Tags : marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi
    
By: Sponsored by Salesforce     Published Date: Feb 19, 2015

The vendors profiled in this report represent the choices available for B2B marketing automation platforms.

Tags : adobe, salesforce, marketing automation, market intelligence, business intelligence, customer interaction service, customer experience management, managed hosting services
    
By: Trustpilot     Published Date: Nov 13, 2014

Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.

Tags : trustpilot, online reviews, customer feedback, customer service, reviews, sales, customer interaction service, customer satisfaction
    
By: BrightEdge     Published Date: Nov 13, 2014

BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.

Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, business analytics
    
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