Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Results 1 - 25 of 524Sort Results By: Published Date | Title | Company Name
By: Salesforce.com     Published Date: Sep 16, 2014

Dreamforce is four high-energy days of innovation, fun, and giving back. It’s your chance to learn from industry visionaries, product experts, and world leaders who can help you transform your business and your life.

Tags : dreamforce, salesforce, conference, expo, free pass, cloud solution, crm, cloud
    
By: Salesforce.com     Published Date: Sep 16, 2014

Soar to success. Register for your free Dreamforce Expo+ pass and you’ll be entered to win one of four full conference passes and a round-trip flight on Virgin America.

Tags : dreamforce, salesforce, conference, expo, free pass, cloud solution, crm, cloud
    
By: Salesforce.com     Published Date: Sep 16, 2014

Dreamforce is four high-energy days of innovation, fun, and giving back. It’s your chance to learn from industry visionaries, product experts, and world leaders who can help you transform your business and your life.

Tags : dreamforce, salesforce, conference, expo, free pass, cloud solution, crm, cloud
    
By: MicroStrategy     Published Date: Sep 09, 2014

Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.

Tags : mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
    
By: Global Knowledge     Published Date: Aug 19, 2014

IT service managers are now required to rethink the way they deliver and support services. This white paper provides a snapshot of challenges for IT service and support and explains why the Service Desk is now more critical than ever.

Tags : it support, omnichannel support, cloud based services, end-user experience, it services, customer relationship management, customer satisfaction, customer service
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn how to get the most from your Customer Relationship Management solution and see what added benefits your organization could be missing out on to get more value from your investment.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn about why Salesforce CRM solution is the industry leader and see whether Salesforce CRM would be a good fit for your organization.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn about how the CRM space is changing and see which CRM systems you should be looking at during 2014.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: SugarCRM     Published Date: Apr 08, 2014

CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Bronto     Published Date: Mar 28, 2014

A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.

Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
By: LogMeIn     Published Date: Jan 29, 2014

Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.

Tags : logmein, live chat, support, support environments, customer support, customer service, customer engagement, remote support
    
By: LogMeIn     Published Date: Jan 29, 2014

This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.

Tags : remote support, solution, complex, communication, sophistication, remote network management, customer interaction service, customer relationship management
    
By: SugarCRM     Published Date: Jan 27, 2014

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Nov 20, 2013

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Salesforce Desk     Published Date: Sep 19, 2014

It’s hardly surprising that half of small businesses fail within the first 1-5 years. It’s not easy to launch a new product, single-handedly manage everything from IT to accounting, fend off the competition, and grow a customer base — all at the same time. A great concept, capital, passionate employees, and a private chef can only get you so far. Offering awesome customer service can make the difference between a startup that flies and a startup that dies. Here are nine ways customer support can help you beat the competition and grow your business faster.

Tags : startup, customer service, customer support, business growth, product launch, customer base, customer interaction service, customer relationship management
    
By: Salesforce Desk     Published Date: Sep 19, 2014

What's the secret? Why do some startups hit the jackpot while others quickly fizzle out? These days it takes more than a great idea, some capital, and a ping-pong table to get a new business off the ground. Awesome customer service needs to be a part of your company DNA from day one. Although companies sometimes overlook it in the rush to get a product out the door, customer service can be the difference between a hot IPO and just keeping the lights on.

Tags : startups, customer service, product, business growth, company dna, customer interaction service, customer relationship management, customer satisfaction
    
By: Dell Software     Published Date: Sep 12, 2014

Need a new approach to application integration that accelerates customer time to value? Read the Gartner report and learn how to select the right platform for your organization. Plus, learn why more customers are selecting Dell Boomi AtomSphere® integration platform as a service (iPaaS) for its ease of use and rapid development characteristics to address your business line integration needs.

Tags : cloud, service integration, ipaas, rapid development characteristics, application integration, change management, customer interaction service, customer relationship management
    
By: ForgeRock     Published Date: Sep 02, 2014

Watch this Gigaom Research On-Demand Webinar ; we will examine the immediate need to extend identity to customer audiences, the risks of doing so using legacy software, and the most effective path businesses can take to build for the future while recognizing value today.

Tags : forgerock, api, customer service, crm, business intelligence, business data, access management, identity management
    
By: KANA®, A Verint® Company     Published Date: Aug 27, 2014

In many ways, simplicity is the key to success. By simplifying customer service processes for customers and employees, these engagements can focus on solving problems and building lasting relationships.

Tags : customer service, customer engagement, desktop complexity, best practices, business intelligence, business management, customer relationship management, customer satisfaction
    
By: bitglass     Published Date: Aug 19, 2014

In this Gigaom Research Webinar, we will separate the real threats from the hype, identify the most common forms of security breaches, and discuss the tools and processes businesses can put in place to minimize exposure and damage.

Tags : bitglass, saas, saas security, crm, microsoft, salesforce, identity theft, security breach
    
By: BMC Software     Published Date: Aug 18, 2014

IT is embracing this new world of consumerized technology with a focus on its own employees as internal customers. Explore how customer-first policies can make use of social, mobile and cloud technologies to give workers the freedom and flexibility they desire to drive company productivity.

Tags : customer, cloud technology, internal, productivity, networking, it management, customer relationship management, customer satisfaction
    
By: Intel® Services     Published Date: Aug 15, 2014

With mobile hitting the mainstream, travel suppliers and intermediaries need to evolve their mobile offerings in order to satisfy the always-connected traveler.

Tags : consumer experience, api management, booking and purchase, datal flow, customer satisfaction, application integration, application performance management, customer interaction service
    
By: ClickSoftware     Published Date: Aug 13, 2014

This paper highlights the how field service performance and timely issue resolution impacts customer experience and details how Best-in-Class organizations are creating an environment centered on delivering exceptional customer service.

Tags : optimize field service, the imapct of customer service, cloud, mobile computing, mobile data systems, mobile workers, customer relationship management, customer satisfaction
    
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