Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Results 1 - 25 of 545Sort Results By: Published Date | Title | Company Name
By: destinationCRM.com     Published Date: Jun 24, 2015

CRM magazine has always focused on customer service as one of the most important customer-facing areas of an organization. In this special Best Practices guide, we ask contributors to offer our readers guidance on how to best achieve a customer service strategy that both increases customer satisfaction and benefits the organization.

Tags : crm, customer interaction, customer satisfaction, customer service, best practices, customer interaction service, customer relationship management, ebusiness
    
By: destinationCRM.com     Published Date: May 20, 2015

In the Best Practices Guide, we try to educate our readers on how to build a VoC (Voice of the Customer) strategy that can provide meaningful results and help accomplish strategic goals.

Tags : voc, voice of the customer, customer service, customer satisfaction, best practices, customer interaction service, customer relationship management, collaborative commerce
    
By: Workday     Published Date: Feb 23, 2015

This practical guide gives you the tips on making the case for change as well as how to position the benefits of shifting to the cloud for your CEO, CFO, and CIO.

Tags : hr technology, cloud, hr in the cloud, cloud hr, identify a vendor, ceo, cfo, cio
    
By: LogMeIn     Published Date: Jan 12, 2015

This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.

Tags : effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, customer relationship management, customer satisfaction, customer service
    
By: LogMeIn     Published Date: Oct 10, 2014

This report outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.

Tags : logmein customer service technology, intergrated contact center, customer experiences, customer technology, contact center, customer interaction service, customer relationship management, customer satisfaction
    
By: LogMeIn     Published Date: Jan 15, 2014

A Quick Guide for More Profitable Sales Meetings.

Tags : logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
By: Plantronics     Published Date: Mar 09, 2015

This whitepaper gives you the key 10 steps will provide you with a framework for planning, deploying and enhancing the audio element of your communications strategies.

Tags : voice tools, communications tools, communications strategies, unified communications, uc devices, communication platform, test and measurement, wireless communications
    
By: Plantronics     Published Date: Mar 09, 2015

This guide provides information on how to make the business case for using headsets throughout your organisation.

Tags : benefits of headsets, headsets, using headsets, advantages headsets for business, mobile computing, mobile workers, wireless communications, wireless phones
    
By: Plantronics     Published Date: Mar 09, 2015

This Guide takes you through the three pillars of SoundScaping and shows you how to optimise smarter working by applying the Acoustic Intelligence Framework.

Tags : acoustic intelligence, soundscaping, smarter working, acoustic intelligence framework, acoustic challenges, smarter working environment, bluetooth, mobile workers
    
By: Corvisa LLC     Published Date: Feb 13, 2015

Are any of these dynamics driving you to the cloud?

Tags : cloud monitoring, cloud metrics, business analytics, performance monitoring, data, cloud data, metrics, cloud communications
    
By: Corvisa LLC     Published Date: Feb 13, 2015

This whitepaper presents new study findings on current consumer hot buttons, identifies what’s still broken when it comes to customer service, and highlights the industries and businesses that know how to get it right.

Tags : customer interaction, contact center, customer service, customer satisfaction, call center management, call center software, customer interaction service, customer relationship management
    
By: Adobe     Published Date: Feb 03, 2015

This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.

Tags : transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, customer interaction service, customer relationship management, customer satisfaction, social media marketing
    
By: Adobe     Published Date: Feb 03, 2015

This White Paper provides information on new trends and key findings of Digital Publication Platforms.

Tags : digital publication platform, content marketing, customer relationship management, customer satisfaction, content delivery, content management
    
By: LogMeIn     Published Date: Jan 12, 2015

This IDC Technology Spotlight discusses the trends of the 3rd Platform and the role that LogMeIn Rescue plays in addressing the challenges they pose.

Tags : remote support software, logmein rescue, trends of the 3rd platform, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software
    
By: BI WORLDWIDE     Published Date: Dec 22, 2014

Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.

Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
By: BI WORLDWIDE     Published Date: Dec 22, 2014

As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.

Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
By: BI WORLDWIDE     Published Date: Dec 22, 2014

The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.

Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
By: SAS     Published Date: Nov 10, 2014

Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.

Tags : sas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology, business intelligence, customer relationship management
    
By: IBM     Published Date: Nov 07, 2014

To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.

Tags : ibm, mobile app, collaboration, mobile development, mobile environments, mobile application, hybrid apps, native apps
    
By: Bazaarvoice     Published Date: Nov 05, 2014

How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.

Tags : bazaarvoice, shopper conversations, social data, research peaks, holiday shoppers, customer feedback, cyber monday, black friday
    
By: Bazaarvoice     Published Date: Nov 05, 2014

This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.

Tags : bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices
    
By: Bazaarvoice     Published Date: Nov 05, 2014

Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.

Tags : bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement
    
By: Bazaarvoice     Published Date: Nov 05, 2014

In this new whitepaper, we’ll show you how banks that embrace this social opportunity are deepening relationships with customers and driving business. We’ll share tips and success stories of retail banks.

Tags : bazaarvoice, social media, retail banking, customer conversations, drive acquisition, retention, innovation, retail banks
    
By: Bazaarvoice     Published Date: Nov 05, 2014

Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.

Tags : bazaarvoice, index volume 6, relationships, increase sales, responsive brands, recommended improvements, bottom line, commercial relationships
    
By: Bazaarvoice     Published Date: Nov 05, 2014

The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.

Tags : bazaarvoice, marketing ecosystem, marketing landscape, consumers change, brands engage, invest to drive, media options, customer relationship management
    
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