Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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By: destinationCRM.com     Published Date: Oct 29, 2014

Predictive analytics is a very useful way to "maximize the lifetime value of a customer," which, in many cases, involves optimizing marketing campaigns, increasing website interactions, converting clicks into conversions, and generally providing an intelligent next-best offer. This Roundtable Webcast will explore some of the ingenious ways predictive analytics is being used and driving positive outcomes.

Tags : predictive analytics, business intelligence, business analytics, data management, crm, intelligence, business metrics, customer relationship management
    
By: destinationCRM.com     Published Date: Oct 22, 2014

This webinar will provide a first-hand account of how Citizens Financial Group took on this challenge and gained an edge over competitors in the customer service experience arena.

Tags : aptean, customer feedback, crm, customer service, information management, records management, customer satisfaction, customer relationship management
    
By: destinationCRM.com     Published Date: Oct 15, 2014

Please join Transversal and industry expert Esteban Kolsky from ThinkJar in this webcast to get insight into why companies should focus their CRM initiatives on knowledge solutions to transform their CRM operation. Learn how knowledge has impacted on Transversal customers' contact centers after one year of deployment.

Tags : transversal, crm, customer relationship management, customer service, customer database, records management
    
By: Vindicia     Published Date: Sep 23, 2014

Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.

Tags : communication lifecycle, social network, communication practices, recurring billing, customer communication, consumers, digital goods, promotional offers
    
By: Vindicia     Published Date: Sep 23, 2014

Vindicia sheds light on the factors that affect the selection of business models, including pricing, packaging, and promotions and shares insights about how the way you bill customers can affect revenue today.

Tags : digital services, subscription, freemium, microtransactions, digital business model, digital subscription, subscription submodels, subscription best practices
    
By: Salesforce.com     Published Date: Sep 16, 2014

Dreamforce is four high-energy days of innovation, fun, and giving back. It’s your chance to learn from industry visionaries, product experts, and world leaders who can help you transform your business and your life.

Tags : dreamforce, salesforce, conference, expo, free pass, cloud solution, crm, cloud
    
By: Salesforce.com     Published Date: Sep 16, 2014

Soar to success. Register for your free Dreamforce Expo+ pass and you’ll be entered to win one of four full conference passes and a round-trip flight on Virgin America.

Tags : dreamforce, salesforce, conference, expo, free pass, cloud solution, crm, cloud
    
By: Salesforce.com     Published Date: Sep 16, 2014

Dreamforce is four high-energy days of innovation, fun, and giving back. It’s your chance to learn from industry visionaries, product experts, and world leaders who can help you transform your business and your life.

Tags : dreamforce, salesforce, conference, expo, free pass, cloud solution, crm, cloud
    
By: MicroStrategy     Published Date: Sep 09, 2014

Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.

Tags : mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
    
By: Global Knowledge     Published Date: Aug 19, 2014

IT service managers are now required to rethink the way they deliver and support services. This white paper provides a snapshot of challenges for IT service and support and explains why the Service Desk is now more critical than ever.

Tags : it support, omnichannel support, cloud based services, end-user experience, it services, customer relationship management, customer satisfaction, customer service
    
By: Bronto     Published Date: Mar 28, 2014

A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.

Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
By: IBM     Published Date: Oct 01, 2014

Gaining a more complete, trusted view of customers is a strategic goal of most organizations. The challenge is that information about customers is typically managed and stored in many different applications, management systems and data silos. And this challenge is often compounded by a lack of consistency from one application to the next. The combination of IBM InfoSphere Data Explorer and IBM InfoSphere Master Data Management addresses these challenges by creating a single, combined, trusted 360-degree view of all data related to customers, accounts, products and other entities. The combined solution enables organizations to gain a deeper understanding of customer sentiment, increase customer loyalty and satisfaction, and get the right information to the right people to provide customers what they need to solve problems, cross-sell and up-sell.

Tags : data integration, customer loyalty, customer service, big data, data management, best practices, business analytics, customer relationship management
    
By: IBM     Published Date: Oct 01, 2014

Salesforce.com is an industry leading cloud CRM solution which helps organizations streamline and effectively manage sales processes, customers and opportunities. The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 3600 view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue.

Tags : salesforce, crm solution, data integration, data management, business intelligence, business process management, customer interaction service, customer relationship management
    
By: Salesforce Desk.com     Published Date: Sep 19, 2014

It’s hardly surprising that half of small businesses fail within the first 1-5 years. It’s not easy to launch a new product, single-handedly manage everything from IT to accounting, fend off the competition, and grow a customer base — all at the same time. A great concept, capital, passionate employees, and a private chef can only get you so far. Offering awesome customer service can make the difference between a startup that flies and a startup that dies. Here are nine ways customer support can help you beat the competition and grow your business faster.

Tags : startup, customer service, customer support, business growth, product launch, customer base, customer interaction service, customer relationship management
    
By: Salesforce Desk.com     Published Date: Sep 19, 2014

What's the secret? Why do some startups hit the jackpot while others quickly fizzle out? These days it takes more than a great idea, some capital, and a ping-pong table to get a new business off the ground. Awesome customer service needs to be a part of your company DNA from day one. Although companies sometimes overlook it in the rush to get a product out the door, customer service can be the difference between a hot IPO and just keeping the lights on.

Tags : startups, customer service, product, business growth, company dna, customer interaction service, customer relationship management, customer satisfaction
    
By: Dell Software     Published Date: Sep 12, 2014

Need a new approach to application integration that accelerates customer time to value? Read the Gartner report and learn how to select the right platform for your organization. Plus, learn why more customers are selecting Dell Boomi AtomSphere® integration platform as a service (iPaaS) for its ease of use and rapid development characteristics to address your business line integration needs.

Tags : cloud, service integration, ipaas, rapid development characteristics, application integration, change management, customer interaction service, customer relationship management
    
By: ForgeRock     Published Date: Sep 02, 2014

Watch this Gigaom Research On-Demand Webinar ; we will examine the immediate need to extend identity to customer audiences, the risks of doing so using legacy software, and the most effective path businesses can take to build for the future while recognizing value today.

Tags : forgerock, api, customer service, crm, business intelligence, business data, access management, identity management
    
By: KANA®, A Verint® Company     Published Date: Aug 27, 2014

In many ways, simplicity is the key to success. By simplifying customer service processes for customers and employees, these engagements can focus on solving problems and building lasting relationships.

Tags : customer service, customer engagement, desktop complexity, best practices, business intelligence, business management, customer relationship management, customer satisfaction
    
By: bitglass     Published Date: Aug 19, 2014

In this Gigaom Research Webinar, we will separate the real threats from the hype, identify the most common forms of security breaches, and discuss the tools and processes businesses can put in place to minimize exposure and damage.

Tags : bitglass, saas, saas security, crm, microsoft, salesforce, identity theft, security breach
    
By: BMC Software     Published Date: Aug 18, 2014

IT is embracing this new world of consumerized technology with a focus on its own employees as internal customers. Explore how customer-first policies can make use of social, mobile and cloud technologies to give workers the freedom and flexibility they desire to drive company productivity.

Tags : customer, cloud technology, internal, productivity, networking, it management, customer relationship management, customer satisfaction
    
By: Intel® Services     Published Date: Aug 15, 2014

With mobile hitting the mainstream, travel suppliers and intermediaries need to evolve their mobile offerings in order to satisfy the always-connected traveler.

Tags : consumer experience, api management, booking and purchase, datal flow, customer satisfaction, application integration, application performance management, customer interaction service
    
By: ClickSoftware     Published Date: Aug 13, 2014

This paper highlights the how field service performance and timely issue resolution impacts customer experience and details how Best-in-Class organizations are creating an environment centered on delivering exceptional customer service.

Tags : optimize field service, the imapct of customer service, cloud, mobile computing, mobile data systems, mobile workers, customer relationship management, customer satisfaction
    
By: Intel® Services     Published Date: Aug 11, 2014

The IHE framework and process provides a model that can help address these challenges of inefficient care coordination, disconnected data silos, and proprietary, non-scalable and cost prohibitive integration strategies.

Tags : customer relationship management, customer satisfaction, customer service, hipaa compliance
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn how to get the most from your Customer Relationship Management solution and see what added benefits your organization could be missing out on to get more value from your investment.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn about why Salesforce CRM solution is the industry leader and see whether Salesforce CRM would be a good fit for your organization.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
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