Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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By: KANA®, A Verint® Company     Published Date: Aug 27, 2014

In many ways, simplicity is the key to success. By simplifying customer service processes for customers and employees, these engagements can focus on solving problems and building lasting relationships.

Tags : customer service, customer engagement, desktop complexity, best practices, business intelligence, business management, customer relationship management, customer satisfaction
    
By: Global Knowledge     Published Date: Aug 19, 2014

IT service managers are now required to rethink the way they deliver and support services. This white paper provides a snapshot of challenges for IT service and support and explains why the Service Desk is now more critical than ever.

Tags : it support, omnichannel support, cloud based services, end-user experience, it services, customer relationship management, customer satisfaction, customer service
    
By: bitglass     Published Date: Aug 19, 2014

In this Gigaom Research Webinar, we will separate the real threats from the hype, identify the most common forms of security breaches, and discuss the tools and processes businesses can put in place to minimize exposure and damage.

Tags : bitglass, saas, saas security, crm, microsoft, salesforce, identity theft, security breach
    
By: BMC Software     Published Date: Aug 18, 2014

IT is embracing this new world of consumerized technology with a focus on its own employees as internal customers. Explore how customer-first policies can make use of social, mobile and cloud technologies to give workers the freedom and flexibility they desire to drive company productivity.

Tags : customer, cloud technology, internal, productivity, networking, it management, customer relationship management, customer satisfaction
    
By: Intel® Services     Published Date: Aug 15, 2014

With mobile hitting the mainstream, travel suppliers and intermediaries need to evolve their mobile offerings in order to satisfy the always-connected traveler.

Tags : consumer experience, api management, booking and purchase, datal flow, customer satisfaction, application integration, application performance management, customer interaction service
    
By: Intel® Services     Published Date: Aug 11, 2014

The IHE framework and process provides a model that can help address these challenges of inefficient care coordination, disconnected data silos, and proprietary, non-scalable and cost prohibitive integration strategies.

Tags : customer relationship management, customer satisfaction, customer service, hipaa compliance
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn how to get the most from your Customer Relationship Management solution and see what added benefits your organization could be missing out on to get more value from your investment.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn about why Salesforce CRM solution is the industry leader and see whether Salesforce CRM would be a good fit for your organization.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn about how the CRM space is changing and see which CRM systems you should be looking at during 2014.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CompareBusinessProducts.com     Published Date: Aug 04, 2014

Learn how you can align CRM & Marketing Automation in 10 steps and see how this will improve lead quality and increase close rates.

Tags : crm, customer relationship management, salesforce, strategic benefits, marketing automation, increased closed rates, lead quality
    
By: CA Technologies     Published Date: Aug 01, 2014

This paper offers a look at the obstacles of prior generations of service management platforms, and it reveals how a new generation of solutions addresses some of these fundamental limitations.

Tags : service desks, service management platforms, service desk solutions, failing service desks, saas, mobile computing, smart phones, customer interaction service
    
By: CA Technologies     Published Date: Aug 01, 2014

This paper outlines why legacy service desks and even newer platforms have not delivered on expectations, it describes the requirements for a service desk solution to be truly effective in today’s business environment and it details how CA Cloud Service Management delivers on these key requirements.

Tags : service desks, service management platforms, service desk solutions, failing service desks, saas, mobile computing, smart phones, customer interaction service
    
By: Bronto     Published Date: Mar 28, 2014

A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.

Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
By: Aimia     Published Date: Mar 25, 2014

Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.

Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
    
By: LogMeIn     Published Date: Jan 29, 2014

Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.

Tags : logmein, live chat, support, support environments, customer support, customer service, customer engagement, remote support
    
By: LogMeIn     Published Date: Jan 29, 2014

This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.

Tags : remote support, solution, complex, communication, sophistication, remote network management, customer interaction service, customer relationship management
    
By: ClickSoftware     Published Date: Aug 13, 2014

This paper highlights the how field service performance and timely issue resolution impacts customer experience and details how Best-in-Class organizations are creating an environment centered on delivering exceptional customer service.

Tags : optimize field service, the imapct of customer service, cloud, mobile computing, mobile data systems, mobile workers, customer relationship management, customer satisfaction
    
By: LogMeIn     Published Date: Jul 18, 2014

A Nucleus Research guidebook to LogMeIn Rescue

Tags : logmein rescue, rescue guidebook, saas, management tools, remote control, network management, mobile computing, customer relationship management
    
By: LogMeIn     Published Date: Jul 18, 2014

A Nucleus Research case study on the experience on Rice Toyota using Rescue.

Tags : logmein rescue, roi case study, toyoate case study, customer support software, crm software, infrastructure, call center software, customer interaction service
    
By: LogMeIn     Published Date: Jul 18, 2014

A Case Study on Sling Media and its experience of LogMeIn Rescue

Tags : logmein, rescue, sling media, rescue case study, customer support, customer support reporting, call center management, call center software
    
By: Lexmark     Published Date: Jun 02, 2014

A UBM Techweb white paper on how point-of-service employees are vital for nurturing existing customers and bringing in new ones.

Tags : pos, lexmark, mps, point-of-service, customer relationship management, workforce management, web service management
    
By: Lexmark     Published Date: May 28, 2014

A UBM Techweb white paper on how point-of-service employees are vital for nurturing existing customers and bringing in new ones.

Tags : pos, lexmark, mps, point-of-service, customer relationship management, workforce management, web service management
    
By: Lexmark     Published Date: May 28, 2014

A UBM Techweb white paper on how point-of-service employees are vital for nurturing existing customers and bringing in new ones.

Tags : pos, lexmark, mps, point-of-service, customer relationship management, workforce management, web service management
    
By: Adobe     Published Date: May 22, 2014

An Adobe report into building sustainable, one-to-one customer dialogues across any channel.

Tags : adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign, call center management, call center software, customer interaction service
    
By: LogMeIn     Published Date: Apr 24, 2014

This Harvard Business Review provides valuable insights into the truth about the customer service experience.

Tags : customer experience, customer journey, rescue, harvard, customer interaction, customer interaction service, customer relationship management, customer satisfaction
    
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