Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Results 1 - 25 of 498Sort Results By: Published Date | Title | Company Name
By: SugarCRM     Published Date: Apr 08, 2014

CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Apr 08, 2014

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Apr 08, 2014

CRM wurde lange als unabdingbares Vertriebs-Tool angesehen. Von den Vorteilen traditioneller CRM-Systeme profitierte jedoch hauptsächlich das Management anstatt die CRM-Nutzer an vorderster Front. Ein CRM für das Individuum kommt der gesamten Vertriebsorganisation zugute – ohne steigende Kosten.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Apr 08, 2014

Immer mehr Organisationen nutzen Software-as-a-Service- (SaaS) Lösungen wenn es um ihr Kundenbeziehungs-Management geht. dennoch gibt es Risiken, die man beachten

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Bronto     Published Date: Mar 28, 2014

A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.

Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
By: SAS     Published Date: Mar 14, 2014

Stop to think about how - and how often - your business interacts with customers. Most organizations believe that only a small fraction of data on interactions generated are effectively put to use. Why is that? Check out this whitepaper to see.

Tags : sas, voc, voice of customer, visual text analytics, best practices, customer voice, sound of sentiment, text data
    
By: SAS     Published Date: Mar 14, 2014

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.

Tags : sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
    
By: Infomatica     Published Date: Mar 05, 2014

Knowing more about a customer’s relationship with your financial services company is key for growth. Discover how emerging data tools can help you improve customer centricity and find new revenue opportunities, unlocking the value of customer information.

Tags : improving revenue, customer experience management, financial services, best practices, customer information, solutions, customer relationship management
    
By: SugarCRM     Published Date: Feb 21, 2014

Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Feb 21, 2014

Customer Relationship Management Software wird seit über 20 Jahren von Organisationen jeder Art und Größe genutzt. Allerdings entfalten nur wenige davon das wahre Potenzial von CRM. Erfahren Sie, wie CRM mit dem Fokus auf das Individuum Ihr gesamtes Geschäft transformieren kann.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: LogMeIn     Published Date: Jan 29, 2014

Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.

Tags : logmein, live chat, support, support environments, customer support, customer service, customer engagement, remote support
    
By: LogMeIn     Published Date: Jan 29, 2014

This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.

Tags : remote support, solution, complex, communication, sophistication, remote network management, customer interaction service, customer relationship management
    
By: LogMeIn     Published Date: Jan 29, 2014

Communicate the strategic initiatives of the support desk, the business impact of customer satisfaction, and the tools (remote support) that impact customer satisfaction

Tags : logmein, logmein rescue, customer service, customer support, customer satisfaction, remote support, customer interaction service, customer relationship management
    
By: LogMeIn     Published Date: Jan 29, 2014

This guide will identify some key ways to keep the Service Desk human and ensure that customer service stays at the front and center of everything that the Service Desk does.

Tags : logmein, customer service, service desk, customer support, software, devices, self service, self help
    
By: SugarCRM     Published Date: Jan 27, 2014

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

Was wäre, wenn Sie für jeden Mitarbeiter mit Kundenkontakt ein unverzichtbares Werkzeug hätten, das Prozesse optimiert, Datensilos beseitigt und Kundeninteraktionen außergewöhnlich macht? Sehen Sie, wie Sugar für Redglaze wichtige Daten zugänglich macht, Prozesse optimiert und die Effizienz erhöht.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: LogMeIn     Published Date: Jan 15, 2014

A Quick Guide for More Profitable Sales Meetings.

Tags : logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
By: IBM     Published Date: Jan 09, 2014

To operate effectively in different markets, Finnish manufacturer Meka Pro needed to be able to adjust its pricing and manufacturing strategies to each locality, but had no insight into their own data. Read this case study to learn how Meka Pro used IBM® Cognos® software modules to make faster, better business decisions and improve profitability.

Tags : ibm, meka pro, analytics, improve profitability, manufacturing projects, business strategy, competition support, manufacturing strategies
    
By: SugarCRM     Published Date: Nov 20, 2013

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Oracle     Published Date: Nov 13, 2013

Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.

Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
    
By: Oracle     Published Date: Nov 13, 2013

This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.

Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
    
By: Oracle     Published Date: Nov 13, 2013

Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.

Tags : zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content
    
By: Oracle     Published Date: Nov 13, 2013

In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.

Tags : zenithoptimedia, oracle, customer service, the cloud, business benefits, it benefits, rightnow product focus, competitive market
    
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