Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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By: SugarCRM     Published Date: Apr 08, 2014

CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Apr 08, 2014

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Apr 08, 2014

CRM wurde lange als unabdingbares Vertriebs-Tool angesehen. Von den Vorteilen traditioneller CRM-Systeme profitierte jedoch hauptsächlich das Management anstatt die CRM-Nutzer an vorderster Front. Ein CRM für das Individuum kommt der gesamten Vertriebsorganisation zugute – ohne steigende Kosten.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Apr 08, 2014

Immer mehr Organisationen nutzen Software-as-a-Service- (SaaS) Lösungen wenn es um ihr Kundenbeziehungs-Management geht. dennoch gibt es Risiken, die man beachten

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Bronto     Published Date: Mar 28, 2014

A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.

Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
By: Aimia     Published Date: Mar 25, 2014

Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.

Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
    
By: SugarCRM     Published Date: Feb 21, 2014

Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Feb 21, 2014

Customer Relationship Management Software wird seit über 20 Jahren von Organisationen jeder Art und Größe genutzt. Allerdings entfalten nur wenige davon das wahre Potenzial von CRM. Erfahren Sie, wie CRM mit dem Fokus auf das Individuum Ihr gesamtes Geschäft transformieren kann.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: LogMeIn     Published Date: Jan 29, 2014

Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.

Tags : logmein, live chat, support, support environments, customer support, customer service, customer engagement, remote support
    
By: LogMeIn     Published Date: Jan 29, 2014

This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.

Tags : remote support, solution, complex, communication, sophistication, remote network management, customer interaction service, customer relationship management
    
By: SugarCRM     Published Date: Jan 27, 2014

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Jan 27, 2014

Was wäre, wenn Sie für jeden Mitarbeiter mit Kundenkontakt ein unverzichtbares Werkzeug hätten, das Prozesse optimiert, Datensilos beseitigt und Kundeninteraktionen außergewöhnlich macht? Sehen Sie, wie Sugar für Redglaze wichtige Daten zugänglich macht, Prozesse optimiert und die Effizienz erhöht.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: SugarCRM     Published Date: Nov 20, 2013

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: CA Technologies     Published Date: Aug 01, 2014

This paper offers a look at the obstacles of prior generations of service management platforms, and it reveals how a new generation of solutions addresses some of these fundamental limitations.

Tags : service desks, service management platforms, service desk solutions, failing service desks, saas, mobile computing, smart phones, customer interaction service
    
By: CA Technologies     Published Date: Aug 01, 2014

This paper outlines why legacy service desks and even newer platforms have not delivered on expectations, it describes the requirements for a service desk solution to be truly effective in today’s business environment and it details how CA Cloud Service Management delivers on these key requirements.

Tags : service desks, service management platforms, service desk solutions, failing service desks, saas, mobile computing, smart phones, customer interaction service
    
By: LogMeIn     Published Date: Jul 18, 2014

A Nucleus Research guidebook to LogMeIn Rescue

Tags : logmein rescue, rescue guidebook, saas, management tools, remote control, network management, mobile computing, customer relationship management
    
By: LogMeIn     Published Date: Jul 18, 2014

A Nucleus Research case study on the experience on Rice Toyota using Rescue.

Tags : logmein rescue, roi case study, toyoate case study, customer support software, crm software, infrastructure, call center software, customer interaction service
    
By: LogMeIn     Published Date: Jul 18, 2014

A Case Study on Sling Media and its experience of LogMeIn Rescue

Tags : logmein, rescue, sling media, rescue case study, customer support, customer support reporting, call center management, call center software
    
By: Lexmark     Published Date: Jun 02, 2014

A UBM Techweb white paper on how point-of-service employees are vital for nurturing existing customers and bringing in new ones.

Tags : pos, lexmark, mps, point-of-service, customer relationship management, workforce management, web service management
    
By: Lexmark     Published Date: May 28, 2014

A UBM Techweb white paper on how point-of-service employees are vital for nurturing existing customers and bringing in new ones.

Tags : pos, lexmark, mps, point-of-service, customer relationship management, workforce management, web service management
    
By: Lexmark     Published Date: May 28, 2014

A UBM Techweb white paper on how point-of-service employees are vital for nurturing existing customers and bringing in new ones.

Tags : pos, lexmark, mps, point-of-service, customer relationship management, workforce management, web service management
    
By: Adobe     Published Date: May 22, 2014

An Adobe report into building sustainable, one-to-one customer dialogues across any channel.

Tags : adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign, call center management, call center software, customer interaction service
    
By: LogMeIn     Published Date: Apr 24, 2014

This Harvard Business Review provides valuable insights into the truth about the customer service experience.

Tags : customer experience, customer journey, rescue, harvard, customer interaction, customer interaction service, customer relationship management, customer satisfaction
    
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