Infrastructure White Papers

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By: IBM     Published Date: Oct 10, 2013

Zurich Insurance suffered a major flooding incident in 2011 that put their office out of commission for almost a month. The company invoked its disaster recovery plan and moved 120 staff to IBM’s Damastown Technology Campus. Read the case study to find out how planning and working with IBM helped Zurich Insurance cope with this serious incident.

Tags : disaster recovery, zurich insurance, flooding, recovery, natural disaster, disaster recovery plan, ibm, backup and recovery
    
By: Brocade Communications Systems     Published Date: Sep 26, 2013

Learn how Brocade networking solutions offer unmatched automation and are built to support scale-out infrastructure while delivering the benefits of open and interoperable cloud architectures

Tags : open cloud network, cloud, network, brocade, openstack, infrastructure, automation, cloud computing
    
By: Brocade Communications Systems     Published Date: Sep 26, 2013

In January 2013, Brocade commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Brocade VCS Fabric technology. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the VCS fabrics on their organizations.

Tags : economic impact, brocade vcs fabric technology, technology, brocade, roi, forrester consulting, vcs fabrics, infrastructure
    
By: Brocade Communications Systems     Published Date: Sep 26, 2013

In this paper you will learn about the range of SDN technologies that are currently evolving and how they can be applied to a series of cloud-related challenges. In addition, this paper will illustrate how Brocade is implementing SDN both vertically—in data, control, and management planes—and across its portfolio in order to provide users with a truly open cloud-optimized network, built on a resilient, automated fabric foundation.

Tags : software-defined networking, software, networking, brocade, sdn technologies, cloud-optimized network, cloud, network
    
By: Brocade Communications Systems     Published Date: Sep 26, 2013

Brocade VCS Fabric technology, which provides advanced Ethernet fabric capabilities, enables you to transition gracefully to elastic, highly automated, cloud-optimized networks. This paper reviews key data center network challenges and how Brocade VCS Fabric technology addresses them.

Tags : brocade vcs fabric technology, fabric technology, brocade, ethernet fabric, ethernet, cloud-optimized networks, network, cloud technology
    
By: Brocade Communications Systems     Published Date: Sep 26, 2013

This paper reviews classic Ethernet architecture in light of new data center requirements, provides an overview of the differences between traditional Ethernet and Ethernet fabrics, and explains how Ethernet fabrics can be used to address emerging data center challenges.

Tags : ethernet fabric, ethernet, data center, infrastructure
    
By: IBM     Published Date: Aug 21, 2013

Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.

Tags : marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment
    
By: IBM     Published Date: Aug 21, 2013

In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.

Tags : cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
    
By: IBM     Published Date: Aug 21, 2013

Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.

Tags : enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization, business intelligence
    
By: IBM     Published Date: Aug 21, 2013

This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.

Tags : interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message
    
By: IBM     Published Date: Aug 20, 2013

In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.

Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
    
By: IBM     Published Date: Aug 20, 2013

Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.

Tags : enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation, web service management
    
By: IBM     Published Date: Aug 20, 2013

When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.

Tags : social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management, web service management, infrastructure
    
By: IBM     Published Date: Aug 20, 2013

In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.

Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
    
By: IBM     Published Date: Aug 20, 2013

Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.

Tags : enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing
    
By: IBM     Published Date: Aug 20, 2013

When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.

Tags : social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy
    
By: F5 Networks Inc     Published Date: Aug 15, 2013

Between the proliferation of mobile devices and the ever increasing amount of content on the web, DNS usage has seen a huge increase in recent years. Meanwhile, DNS continues to be a tempting target for attackers, and when they succeed in disrupting DNS, all external data center services are affected. For organizations confronting these growth and security challenges, F5’s new full proxy architecture for DNS provides a complete solution for global, local, and cloud load balancing.

Tags : domain name system, dns, infrastructure, global, local, cloud load balancing, dns systems, dns infrastructure
    
By: Riverbed     Published Date: Aug 15, 2013

In conducting a survey of 159 IT professionals with direct responsibility for business-critical applications, Forrester found that all enterprises surveyed had fundamental issues while managing the performance of these applications and business services. Download now to find the results!

Tags : apm, riverbed, network performance, application performance, infrastrucure, forrester report, business performance, it survey
    
By: F5 Networks Inc     Published Date: Aug 13, 2013

Organizations are increasingly adopting a hybrid cloud computing strategy to realize the benefits without compromising on security and control. The integration at the network, infrastructure, and process layers that is required by hybrid models can be addressed by three new cloud-focused solution types: bridges, brokers, and gateways. This paper gives you the insight you need to better understand which architectural approach will meet your requirements and expectations.

Tags : cloud, data centers, cloud computing, bridges, brokers, gateways, network, infrastructure
    
By: F5 Networks Inc     Published Date: Aug 13, 2013

While the promises of reduced costs and greater flexibility are driving companies to the cloud, these benefits can be negated by new management and processes which are often manual and disconnected from existing systems. This white paper explores strategies that enables IT departments to embrace the shift to being a services-based organization without relinquishing the control necessary to ensure the security, performance, and reliable delivery of applications.

Tags : cloud, security, performance, reliable delivery, networking, data management, application performance management, cloud computing
    
By: F5 Networks Inc     Published Date: Aug 13, 2013

Using strategic points of control to aggregate and dynamically provision IT resources can help organizations meet network-related challenges and move past the hype to successfully build, deploy, and secure private clouds. By using strategic points of control to aggregate and dynamically provision resources, organizations can meet network-related challenges and successfully build, deploy, and secure private clouds.

Tags : cloud implementation, secure, private cloud, self-sevice it, automation and orchestration, transitioning to a hybrid model, virtualization of the network, it management
    
By: BMC Software     Published Date: Aug 12, 2013

Don’t miss out on the perspective provided in the latest Forrester Thought Leader Cloud Survey. In-depth responses provided by 300 cloud decision makers show you: • Why users go around IT for cloud services • Why you should embrace hybrid cloud – for yourself and the business • A best-practices checklist to help build and run a cloud that fits your business needs • Four key recommendations from Forrester to reach Cloud success Compliments of BMC Software.

Tags : cloud, cloud services, bmc, forrester, best practices, business intelligence, cloud computing, infrastructure
    
By: BMC Software     Published Date: Aug 12, 2013

For many organizations, moving to the cloud to meet the needs for business services represents a tremendous investment of both time and financial resources, without clear instructions for reaching their goals. This road map takes into consideration the ultimate needs of the business, the efficiency and effectiveness of IT, best practices, and future needs. Make sure your cloud meets the needs of the business — both today and tomorrow. Get BMC’s checklist to clear your path to success.

Tags : cloud, business services, best practices, business intelligence, cloud computing, infrastructure
    
By: BMC Software     Published Date: Aug 12, 2013

While many companies have begun using external cloud infrastructure services, and a smaller number have embarked on internal “cloud-like” initiatives, others are just starting out and trying to determine how to best use cloud computing. This paper written by BMC’s Deputy CTO Herb VanHook, provides an overview of the major models of cloud infrastructure services (IaaS) and the business benefits and best uses of each model.

Tags : cloud, bmc, cloud infrastructure, best practices, business intelligence, cloud computing, infrastructure
    
By: BMC Software     Published Date: Aug 12, 2013

If you’re not excited about where technology is going in the next five to ten years, you may not be reading enough science fiction. Cloud computing makes feasible some things that have never existed before. Some of these things will be delightful; others may be too invasive. From smart glasses to citizen science — the next 10 years will be all about cloud computing. Get five key takeaways about the future of cloud operations.

Tags : cloud, bmc, cloud computing, best practices, business intelligence, infrastructure
    
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