Customer Relationship Management White Papers Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
*Cone 2008 Business in Social Media Study
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It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
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Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
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Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
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Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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Get this webcast to discover a customer relationship management (CRM) solution that works the way you do, the way your business does, and the way technology should. We explore how Microsoft Dynamics CRM delivers a familiar Microsoft Office Outlook interface to create a productive work environment. We also illustrate the powerful workflow and integrated reporting capabilities in Microsoft CRM that help you drive business processes and results.
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Knowing your customers and their needs as thoroughly as possible is central to any business. And that's the very point of customer relationship management software, sophisticated business software commonly known as CRM. The question is, is CRM for you? This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft CRM.
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Microsoft Dynamics CRM 4.0 demonstrated its ability to scale to support the needs of an enterprise organization with a very large customer service database. In a test based on a customer database of over 1 billion records, Microsoft Dynamics CRM was able to achieve sub-second response times using a modest hardware configuration.
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Microsoft Dynamics CRM 4.0 is designed to help enterprise organizations attain a 360-degree view of customers, achieve reliable user adoption, adapt quickly to business change, and accelerate project delivery and returns-all on a platform that provides enterprise levels of scalability and performance. Microsoft Dynamics CRM 4.0 addresses the stringent requirements of the enterprise in the areas of performance and scalability, application flexibility, efficient manageability, and network configurability.
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Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
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By: Debix
Published Date: Jun 30, 2008
Fraud preventative solutions are designed to avert new accounts fraud before it occurs. The strategic advantage of fraud prevention therefore lies in the ability avoid losses to institutions and consumers.
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What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper, we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey. The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and the modern circus (think Ringling Bros. vs. Cirque du Soleil).
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If you think you know sales, you likely are bringing to this topic a history and track record that has served you well. This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority, proven skills and making the number.
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By: Ektron
Published Date: Apr 08, 2008
As the Internet evolves, users become more and more savvy about what they want from the experience. Web sites are updated daily when they used to change monthly, and social networking sites such as Facebook and Myspace are checked more often than e-mail. Users know what they want and where to get it.
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This 34 page guide readies you for a Salesforce Mobile rollout.
Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
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This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.
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Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.
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Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training.
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In this paper, learn how with the right CRM solution, information workers can increase productivity, improve customer service, and boost collaboration, while the business simplifies complex processes, increases sales, and reduces costs.
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For more than a decade, Pivotal CRM has been the choice of Microsoft-centric organizations that want the flexibility to model their specific business practices within their customer relationship management system. The Pivotal CRM product line leverages the Microsoft technology stack to provide usability and productivity advantages through integration to Microsoft Office, and more.
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