Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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By: Adobe     Published Date: May 26, 2011

What You Can Do To Make Customers Happier and More Loyal

Tags : adobe systems inc, customer experience management, silos, applications, channels, touchpoints, product lines, customer satisfaction
    
By: Trillium Software     Published Date: May 19, 2011

Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.

Tags : trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
    
By: SAP     Published Date: Apr 14, 2011

A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.

Tags : customer experience management, bloomberg businessweek, bbrs, relationship management, customer segmentation, customer retention, business intelligence, customer relationship management
    
By: SAP     Published Date: Apr 07, 2011

Learn the benefits of combining Sales Force Automation with Business Intelligence to help sales productivity.

Tags : sales performance management, sap, customer relationship management, crm, sales productivity, business intelligence, sales automation
    
By: SAP     Published Date: Mar 28, 2011

A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP's mobile CRM tools help companies to increase sales significantly.

Tags : productivity solutions, mobile sales team, mobile crm, sap mobile crm tools, mobile computing, mobile workers, customer relationship management, sales & marketing software
    
By: SAP     Published Date: Mar 28, 2011

Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today's economy.

Tags : customer strategy, customer value, sap, business intelligence, customer relationship management
    
By: SAP     Published Date: Mar 28, 2011

Using SAP Knowledge Acceleration software, version for the SAP Customer Relationship Management (SAP CRM) Sales solution, sales professionals gain the comprehensive skills and in-depth knowledge to leverage the sales components of SAP CRM.

Tags : sap knowledge acceleration, sap crm, sales solution, customer relationship management, sales automation, sap
    
By: SAP     Published Date: Mar 28, 2011

Examine how forward-looking firms are revamping their lead-to-cash process to impact what matters in the emerging economic environment: strong customer relationships and profitable growth. These firms are achieving a new level of process innovation and integration with powerful new software tools.

Tags : lead-to-cash process, process innovation, process integration, sap, perfect-order processing, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Mar 28, 2011

Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.

Tags : sap bcm, sap crm, cebp, customer relationship management, marketing automation, sales automation, sap
    
By: SAP     Published Date: Mar 25, 2011

Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)

Tags : sap crm, customer experience, customer-centric infrastructure, integration application, application integration, application performance management, best practices, customer interaction service
    
By: SAP     Published Date: Mar 25, 2011

Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)

Tags : customer experience, customer experience management, company service, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Mar 25, 2011

Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. SAP ranks as a leader due to having "the most complete customer service solutions.

Tags : customer service solutions, crm suites customer service solutions, crm suites, business activity monitoring, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Mar 25, 2011

SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.

Tags : competitive advantage, sap crm, customer experience, customer experience advantage, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Mar 24, 2011

Between May and June 2010 Aberdeen examined the experiences and intentations of more than 170 service and manufacturing enterprises in the use and selection of non-field based service delivery channels enterprises.

Tags : multi-channel service delivery, service delivery, multi-channel framework, traffic management, application performance management, call center management, customer interaction service, customer relationship management
    
By: SAP     Published Date: Mar 24, 2011

As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.

Tags : relationship management, customer service, customer loyalty, corporate revenue, business activity monitoring, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 14, 2011

This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 14, 2011

This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.

Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 14, 2011

View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.

Tags : ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior, business analytics
    
By: IBM Software     Published Date: Feb 14, 2011

How the smartest organizations are embedding analytics to transform insights into action.

Tags : ibm cognos, predictive analytics, customer relationship, business analytics, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Feb 14, 2011

Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.

Tags : crm, forrester, finance, insurance, lead management, sales, marketing sap, customer relationship management
    
By: IBM Software     Published Date: Feb 11, 2011

This paper describes five practical steps companies can take to achieve customer intimacy and, by doing so, provide a springboard for excellence in the other critical value disciplines.

Tags : ibm cognos, business performance, customer intimacy, application performance management, business management, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 11, 2011

This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 11, 2011

Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage.

Tags : ibm cognos, predictive analytics, customer relationship, business analytics, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Feb 10, 2011

Tap directly into the findings of an exclusive survey by IDG Research and Sybase with this new white paper that define the current state of mobility. More importantly it underscores specific ways IT can and should behave to proactively deal with the fast-developing world of enterprise mobility. Download it now to learn more about how the "Consumerization of IT" presents a wealth of business opportunities for IT management.

Tags : sap, mobility, competitive edge, greenfield, enterprise mobility, mobile, applications, iphone
    
By: SAS     Published Date: Jan 31, 2011

Where and how in the marketing process should you inject analytics to improve profitability? That was the topic of an online Webinar presented by the American Marketing Association (AMA) and SAS.

Tags : sas, customer analytics, american marketing association, ama, marketing performance, application performance management, business analytics, business intelligence
    
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