Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Results 251 - 275 of 531Sort Results By: Published Date | Title | Company Name
By: SAP     Published Date: Mar 24, 2011

Between May and June 2010 Aberdeen examined the experiences and intentations of more than 170 service and manufacturing enterprises in the use and selection of non-field based service delivery channels enterprises.

Tags : multi-channel service delivery, service delivery, multi-channel framework, traffic management, application performance management, call center management, customer interaction service, customer relationship management
    
By: SAP     Published Date: Mar 24, 2011

As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.

Tags : relationship management, customer service, customer loyalty, corporate revenue, business activity monitoring, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 14, 2011

This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 14, 2011

This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.

Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 14, 2011

View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.

Tags : ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior, business analytics
    
By: IBM Software     Published Date: Feb 14, 2011

How the smartest organizations are embedding analytics to transform insights into action.

Tags : ibm cognos, predictive analytics, customer relationship, business analytics, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Feb 14, 2011

Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.

Tags : crm, forrester, finance, insurance, lead management, sales, marketing sap, customer relationship management
    
By: IBM Software     Published Date: Feb 11, 2011

This paper describes five practical steps companies can take to achieve customer intimacy and, by doing so, provide a springboard for excellence in the other critical value disciplines.

Tags : ibm cognos, business performance, customer intimacy, application performance management, business management, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 11, 2011

This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm, customer interaction service, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Feb 11, 2011

Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage.

Tags : ibm cognos, predictive analytics, customer relationship, business analytics, customer interaction service, customer relationship management, customer satisfaction, customer service
    
By: SAP     Published Date: Feb 10, 2011

Tap directly into the findings of an exclusive survey by IDG Research and Sybase with this new white paper that define the current state of mobility. More importantly it underscores specific ways IT can and should behave to proactively deal with the fast-developing world of enterprise mobility. Download it now to learn more about how the "Consumerization of IT" presents a wealth of business opportunities for IT management.

Tags : sap, mobility, competitive edge, greenfield, enterprise mobility, mobile, applications, iphone
    
By: SAS     Published Date: Jan 31, 2011

Where and how in the marketing process should you inject analytics to improve profitability? That was the topic of an online Webinar presented by the American Marketing Association (AMA) and SAS.

Tags : sas, customer analytics, american marketing association, ama, marketing performance, application performance management, business analytics, business intelligence
    
By: LifeSize, a division of Logitech     Published Date: Jan 12, 2011

Why Ease of Use and Quality of User Experience Are The Most Critical Criteria for Successful Videoconferencing Deployments.

Tags : lifesize, videoconferencing deployment, ip-network, user experience, telecommunication, ip networks, ip telephony, call center management
    
By: LifeSize, a division of Logitech     Published Date: Jan 12, 2011

ROI helps facilitate project approvals internally and can be used as a catalyst for value derived through implementation of a product. Value can be derived from hard dollar savings, improving time to market for your own product or service, bring experts together in a "virtual" room, and in other ways.

Tags : lifesize, videoconferencing, roi, telecommunication, ip networks, ip telephony, call center management, call center software
    
By: LifeSize, a division of Logitech     Published Date: Jan 12, 2011

There are key points to consider when looking for a videoconferencing system. As independent Telecommunications and IT consultants, part of what we do is to evaluate various products and systems regularly for mid-to-large enterprise clients, from 500 to over 30,000 employees. At a high level evaluation elements include costs, technology and features, and service.

Tags : lifesize, roi, telecommunication, best user experience, ip networks, ip telephony, call center management, call center software
    
By: LifeSize, a division of Logitech     Published Date: Jan 12, 2011

As an industry expert in VoIP and UC technologies, I am personally declaring "2011 as the Year of Videoconferencing". Yes videoconferencing is here and it's going mainstream - BIG time. Read this white paper to find out why.

Tags : lifesize, roi, telecommunication, voip, web conferencing, broadband, bandwidth, bandwidth management
    
By: Infor     Published Date: Jan 03, 2011

Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.

Tags : infor, customer interaction, contact center, customer loyalty, roi, call center management, call center software, customer interaction service
    
By: Infor     Published Date: Jan 03, 2011

How banks and other financial firms can rebuild and measure the trust they've established with customers.

Tags : infor, banking and financial services, crm, customer relationship management, customer interaction service, customer satisfaction, customer service
    
By: Infor     Published Date: Jan 03, 2011

Drive lifetime customer loyalty and increase value at every customer touch point.

Tags : infor, customer loyalty, crm interaction advisor, customer satisfaction, sales and marketing, customer interaction service, customer relationship management, customer service
    
By: Infor     Published Date: Jan 03, 2011

View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.

Tags : infor, e-mail advisor demo, contact interaction, e-mail marketing, call center management, call center software, customer interaction service, customer relationship management
    
By: Infor     Published Date: Jan 03, 2011

You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.

Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, business analytics, customer interaction service
    
By: Infor     Published Date: Jan 03, 2011

When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.

Tags : infor, crm tool, customer relationship management, pier 1 imports, data management, customer interaction service, customer satisfaction, customer service
    
By: Infor     Published Date: Jan 03, 2011

When members began expressing wishes to have more exposure to information on financial investments that meet their individual needs, Navy Federal decided to turn to technology that would combine available member data into a comprehensive solution and allow real-time decisions.

Tags : infor, navy federal, credit union interaction advisor, case study, customer relationship management data, financial investment, customer interaction service, customer relationship management
    
By: Infor     Published Date: Jan 03, 2011

The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.

Tags : infor, bell cananda, crm application, interaction, customer service representatives, database, customer interaction service, customer relationship management
    
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