Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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By: Aberdeen Group     Published Date: Oct 19, 2011

A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.

Tags : aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction, business integration
    
By: GoToAssist     Published Date: Oct 05, 2011

It is imperative in today's economy to not only gain customers but to keep them. Without the right set of tools and measurements, however, this can be a daunting task. Watch this on-demand webinar with Jill Griffin, author of Customer Loyalty, as she delves into practical tools you can use to measurably improve the satisfaction and brand attachment of high-value customers.

Tags : citrix, webinar, customer loyalty, technology, tools, improve satisfaction, best practices, business analytics
    
By: GoToAssist     Published Date: Oct 05, 2011

This new TSIA white paper explores 3 fundamental metrics - operational, quality and cost - that you should include in your services dashboard, outlines specific measurements to track in each area and provides industry averages for key metrics to help with benchmarking.

Tags : citrix, technology, metric, tsia, operations, quality, cost, dashboard
    
By: GoToAssist     Published Date: Oct 05, 2011

The challenges of today's service and support environment just might be keeping you awake at night. The expectations are great and the daily demands relentless. But there's hope. By moving away from the current break/fix technical support model and providing a value-added customer experience, organizations can gain a significant business advantage. This TSIA white paper identifies the 6 toughest issues impacting service and support organizations today, and it offers guidance on improving service levels and how to differentiate competitively based on quality of service.

Tags : citrix, executives, business, customer experience, technical support, technology, best practices, business analytics
    
By: IBM     Published Date: Sep 22, 2011

Access to timely and accurate information has become a critical driver of business success. Organizations need to have access to timely and accurate information to make better business decisions, serve their customers better and respond to changes in the market. But increasingly, they are hitting roadblocks in their quest for up-to-date accurate business information.

Tags : ibm, technology, data delivery, business technology, management, application integration, customer relationship management, customer satisfaction
    
By: IBM Software     Published Date: Sep 13, 2011

As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.

Tags : ibm, analytics toolkit, marketers, customer behavior, technology, profitability, business analytics, business intelligence
    
By: IBM Software     Published Date: Sep 13, 2011

Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.

Tags : ibm, customer satisfaction, surveys, technology, deeper insight, business analytics, business intelligence, customer interaction service
    
By: IBM Software     Published Date: Sep 13, 2011

Discover how a company might identify its best or most valuable customers.

Tags : ibm, customer service, analytics software, database, spss, rfm, monetary value analysis, business analytics
    
By: IBM Software     Published Date: Sep 13, 2011

Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.

Tags : ibm, business performance, customer intimacy, technology, conversion rate, business analytics, business intelligence, business management
    
By: Adobe     Published Date: Sep 08, 2011

Review the new architecture based on OSGI, JCR and Sling which can run directly in a Java virtual machine.

Tags : adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias
    
By: Adobe     Published Date: Sep 08, 2011

Get a demo and an in-depth look at the Adobe DEP. Marcel Boucher will show you the new architecture based on OSGI, JCR and Sling which can run directly in a Java virtual machine.

Tags : adobe, application development platform, digital enterprise platdform, marcel boucher, osgi, jcr, sling, java
    
By: Adobe     Published Date: Sep 08, 2011

Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.

Tags : adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias
    
By: Adobe     Published Date: Sep 08, 2011

Discover how to build mobile apps and learn more about minimizing development time and the re-use of components across device platforms.

Tags : adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias
    
By: BMC Software     Published Date: Aug 05, 2011

The survey findings paint an interesting picture - and an interesting disconnect. The very features that businesses are demanding before they will move to a SaaS solution (such as proven cost-effectiveness advantages over on-premise solutions) are benefits that many businesses are already enjoying from their SaaS solutions.

Tags : bmc software, smb it decision maker guide, best practices, software as a service, saas solution, crm, i.t. help desk, call center management
    
By: Infor     Published Date: Aug 04, 2011

AB World Foods has a highly complex supply chain, driven in part by the nature of its globally sourced and distributed products as well as by the demands of growth and acquisition. With Infor SCM Demand Planning, the company cut costs while also improving service levels.

Tags : infor, ab world food, scm, enterprise business software, customer relationship management, enterprise asset management, enterprise resource planning, financial management
    
By: Infor     Published Date: Aug 04, 2011

Find out what characteristics you should take into account when selecting Sales and Operations Technology and how Infor10 Sales & Operations Planning respond to those needs today.

Tags : infor, aberdeen, s&op, infor10, sales and operations, sales & operations, scm, enterprise business software
    
By: Infor     Published Date: Aug 04, 2011

This white paper provides an overview of the benefits that ASICS achieved by implementing Infor WMS.

Tags : infor, asics, scm, real-time, real-time visibility, enterprise business software, infor wms, customer relationship management
    
By: Infor     Published Date: Aug 04, 2011

Find out why manufacturers and distributors are rethinking warehouse management and why these best-in-class performers are investing in advanced warehouse management solutions to strengthen their competitive market positions.

Tags : infor, scm, enterprise business software, warehouse, warehouse management, costs, customer relationship management, enterprise asset management
    
By: Infor     Published Date: Aug 04, 2011

Find out how Ter Beke improved supply chain efficiency with Infor SCM and what Infor SCM can do for you and your business.

Tags : infor, scm, globalization, enterprise business software, customer relationship management, enterprise asset management, enterprise resource planning, financial management
    
By: VeriSign, Inc.     Published Date: Aug 03, 2011

Download this white paper to learn about the importance of delivering a secure and trustworthy online experience.

Tags : verisign, security, trustworthy online experience, secure, trust, sensitive data, ssl certificate, authentication
    
By: VeriSign, Inc.     Published Date: Aug 03, 2011

Learn how online businesses can instill trust and confidence in their web sites, protect valuable brands, and safeguard customers' sensitive information.

Tags : verisign, security solution, ssl, trust, malicious activity, online businesses, sensitive information, e-commerce security
    
By: Limelight Networks     Published Date: Jul 15, 2011

Learn how to improve customer experience and transform visitors into repeat customers by: * Customizing your video player to match your brand * Making your video shareable with unique URLs * Deploying video without increasing costs * Using web acceleration to improve video performance

Tags : limelight, ecommerce video, video commerce, sales video, ecommerce sales, retail, sales, online video
    
By: SAP     Published Date: Jun 30, 2011

IDC discusses the delicate balance of maintaining a healthy cash flow, while making the most of the capital you put to work. Best practices are shared.

Tags : sap, cash flow, business performance, best practices, spending dynamics, input, output, financial performance
    
By: SAP     Published Date: Jun 30, 2011

You want to support a growing business with valuable software and IT support, but you have limited budget and resources. Outdated applications and countless integration challenges leave you little time to provide the kind of strategic IT support that can help move the business forward.

Tags : sap, idc, business intelligence, erp, enterprise resource planning software, saas, crm, smbs
    
By: Adobe     Published Date: May 26, 2011

What You Can Do To Make Customers Happier and More Loyal

Tags : adobe systems inc, customer experience management, silos, applications, channels, touchpoints, product lines, customer satisfaction
    
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