Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Results 126 - 150 of 536Sort Results By: Published Date | Title | Company Name
By: Seamless     Published Date: Jun 18, 2013

HP’s $8 billion write-down. A disappointing IPO from Facebook, Groupon’s famous flameout. These watershed moments have crystallized what we’ve known for a while: Fluff can no longer trump sound operations in terms of a company’s valuation. Organizations must be built on an empirically firm foundation to flourish. And everyone – from investors on Wall Street to customers on Main Street to the SEC– is looking at companies with more scrupulous eyes.

Tags : automation, growth, efficiency, software, process management, best practices, business activity monitoring, business analytics
By: TIBCO     Published Date: May 15, 2013

In this on demand webinar explore the impact of cloud initiatives and new customer relationships on integration strategy. Learn what you should take into account when preparing your integration initiatives.

Tags : integration, customer, cloud, customer relationships, customer service, integration strategy, application integration, application performance management
By: LogMeIn     Published Date: May 01, 2013

This document will highlight the financial link between better customer service and increased company profitability. It will also highlight several best practices that help organizations convert their service businesses from a cost center into a profit center.

Tags : customer service, logmein, customer service cost, roi, call center, outsource customer service, customer satisfaction, call center management
By: Genesys     Published Date: Apr 25, 2013

In this paper, we’ll look at how investing in the right contact center solution can help transform your enterprise and enhance your business outlook.

Tags : contact center, customer service, contact center technology, process optimization, performance, change management, application integration, application performance management
By: Genesys     Published Date: Apr 25, 2013

Adopting a proactive approach to customer service has the potential to attract customers rather than losing them, to drive growth and innovation instead of hindering both.

Tags : customer service, cast study, change mangement, service, oriented, relationship management, customer interaction, application integration
By: Genesys     Published Date: Apr 25, 2013

This whitepaper discusses a deeper logic to multi-channel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.

Tags : customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer, application integration, application performance management
By:     Published Date: Apr 19, 2013 (formerly Rypple) is part of the family. This social performance management system is most commonly used by organizations looking to improve alignment, performance measurement, and employee motivation.

Tags : salesforce, organization, workforce management, employee performance, goal setting, evaluation, mobile, application integration
By: Salesforce     Published Date: Mar 19, 2013

See what top industry voices have to say about Service Cloud vs outdated technologies.

Tags : crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
By: Salesforce     Published Date: Mar 19, 2013

In order to satisfy today's customer, a case must be made to incorporate social media into your customer service strategy. Get the eBook now!

Tags : social media, customer service, crm, engagement, technology, application integration, best practices, customer interaction service
By: LifeSize, a division of Logitech     Published Date: Feb 19, 2013

Interested in the medical uses for video conferencing? Watch this short video as we walk you through a scenario where LifeSize's powerful and flexible video conferencing software dramatically changes the circumstances.

Tags : video, uvc, communication, presentation sharing, video conferencing, collaboration, redundancy, virtualization
By: IBM     Published Date: Oct 01, 2012

orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.

Tags : brand experience, social marketing, social networking, social media, digital branding, customer interaction service, customer relationship management, content delivery
By: IBM     Published Date: Oct 01, 2012

The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.

Tags : roi, customer interaction, customer experience, customer service, customer engagement, business analytics, customer interaction service, customer relationship management
By: hybris software     Published Date: Aug 23, 2012

Globalization; social and mobile commerce; and site replacements, upgrades and new launches are driving e-commerce product evaluation and selection. Use this Magic Quadrant as a guide during the vendor evaluation and selection process.

Tags : ecommerce, globalization, social commerce, mobile commerce, product evaluation, product selection, gartner, customer relationship management
By: IBM     Published Date: Aug 07, 2012

View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.

Tags : predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer
By: IBM     Published Date: Aug 01, 2012

Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Tags : ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics
By: IBM     Published Date: Jul 24, 2012

Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.

Tags : customer, analytics, imb, insight, white paper, strategies, business management, customer relationship management
By: Aternity     Published Date: Jul 20, 2012

Read in only 5 pages about how Global 2000 organizations are monitoring end user behavior in physical and virtual desktop environments with Aternity's Frontline Performance Intelligence Platform. Monitor the Cloud, drive SLAs, Citrix/VDI monitoring, and much more.

Tags : technology, help desk, management, it management, customer relationship management, project management, service management
By: LogMeIn EMEA     Published Date: Jul 19, 2012

The Service Desk industry is moving at an ever-faster rate. Tasked with supporting an increasing array of technologies, services, software and devices, Service Desks have to be flexible and make decisions about what they support and what they don't. This guide will identify some key ways to keep the Service Desk human and ensure that customer service stays at the front and centre of everything that the Service Desk does.

Tags : service desk, technology, customer service, software, devices, services, best practices, business management
By: LogMeIn EMEA     Published Date: Jul 19, 2012

Today's mobile workforce can help drive efficiency and boost the bottom line for your organization. However, it is essential that the helpdesk have the right tools to support a widespread employee base. This paper explores the challenges of supporting a remote workforce with legacy tools such as RDPT, pcAnywhereT, VPNs and VNCT and identifies best practices that organizations can use to choose helpdesk tools that better support today's workforce while also cutting costs.

Tags : help desk, technology, customer service, rdp, vpn, vnc, best practices, customer interaction service
By: IBM     Published Date: Jul 09, 2012

Technology trends are converging to create a perfect storm in the world of commerce-empowering customers while raising the bar for companies to meet new, more demanding customer expectations. Read this report to learn about solutions and services delivered by IBM and its Business Partners to help midsize companies market and sell more effectively.

Tags : ibm, technology, software, customer, smb group research, storage, application integration, best practices
By: Scribe Software     Published Date: Apr 16, 2012

The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.

Tags : scribe, crm, integration, data integration, public cloud, private cloud, cloud, integration
By: Splunk     Published Date: Apr 16, 2012

Using Splunk, Cricket was able to identify system degradation and failures, even in the application area of Cricket's highly-automated and virtualized environment. Read about Cricket's impressive hard and soft ROI.

Tags : splunk, cricket communications, virtualization, automation, customer behavior, data, analyzying, decision making
By: Destination Analytics     Published Date: Apr 06, 2012

Organizations that take a wait-and-see approach to analytics are falling behind their more determined peers. Read to find out more.

Tags : ibm, technology, netezza, analytics, enterprise analytics, business analytics, customer relationship management, customer satisfaction
By: Destination Analytics     Published Date: Apr 06, 2012

This analytical platform ultimately enables their organization's most important measures - including revenue growth, return on invested capital and profit growth as measured by EBITDA - to outpace the financial outcomes of the competition. The goal is to support speed and effectiveness in decision-making.

Tags : ibm, technology, netezza, analytics, enterprise analytics, business analytics, customer relationship management, customer satisfaction
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