Customer Relationship Management White Papers Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Download this white paper to learn about the importance of delivering a secure and trustworthy online experience.
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Learn how online businesses can instill trust and confidence in their web sites, protect valuable brands, and safeguard customers' sensitive information.
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Learn how to improve customer experience and transform visitors into repeat customers by:
* Customizing your video player to match your brand
* Making your video shareable with unique URLs
* Deploying video without increasing costs
* Using web acceleration to improve video performance
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By: SAP
Published Date: Jun 30, 2011
IDC discusses the delicate balance of maintaining a healthy cash flow, while making the most of the capital you put to work. Best practices are shared.
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By: SAP
Published Date: Jun 30, 2011
You want to support a growing business with valuable software and IT support, but you have limited budget and resources. Outdated applications and countless integration challenges leave you little time to provide the kind of strategic IT support that can help move the business forward.
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By: Adobe
Published Date: May 26, 2011
What You Can Do To Make Customers Happier and More Loyal
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Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
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Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This chart compares the 19 leading CRM products in the market today.
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CRM systems vary drastically between vendors. For the CRM needs of companies with more than 25 employees, our free CRM comparison chart helps segment the leading CRM systems vendors and their solutions. Our chart compares over 30 aspects of the CRM systems including price, scalability, and integrations. See differences between Microsoft Dynamics, SageCRM, RightNow Technologies and more.
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By: SAP
Published Date: Apr 14, 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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By: SAP
Published Date: Apr 07, 2011
Learn the benefits of combining Sales Force Automation with Business Intelligence to help sales productivity.
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By: SAP
Published Date: Mar 28, 2011
A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP's mobile CRM tools help companies to increase sales significantly.
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By: SAP
Published Date: Mar 28, 2011
Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today's economy.
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By: SAP
Published Date: Mar 28, 2011
Using SAP Knowledge Acceleration software, version for the SAP Customer Relationship Management (SAP CRM) Sales solution, sales professionals gain the comprehensive skills and in-depth knowledge to leverage the sales components of SAP CRM.
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By: SAP
Published Date: Mar 28, 2011
Examine how forward-looking firms are revamping their lead-to-cash process to impact what matters in the emerging economic environment: strong customer relationships and profitable growth. These firms are achieving a new level of process innovation and integration with powerful new software tools.
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By: SAP
Published Date: Mar 28, 2011
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.
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By: SAP
Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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By: SAP
Published Date: Mar 25, 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)
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By: SAP
Published Date: Mar 25, 2011
Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. SAP ranks as a leader due to having "the most complete customer service solutions.
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By: SAP
Published Date: Mar 25, 2011
SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
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By: SAP
Published Date: Mar 24, 2011
Between May and June 2010 Aberdeen examined the experiences and intentations of more than 170 service and manufacturing enterprises in the use and selection of non-field based service delivery channels enterprises.
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By: SAP
Published Date: Mar 24, 2011
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.
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This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
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