Customer Relationship Management White Papers

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
Results 126 - 150 of 603Sort Results By: Published Date | Title | Company Name
By: Bronto     Published Date: Mar 28, 2014

A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.

Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
By: Aimia     Published Date: Mar 25, 2014

Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.

Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
    
By: SAS     Published Date: Mar 14, 2014

Stop to think about how - and how often - your business interacts with customers. Most organizations believe that only a small fraction of data on interactions generated are effectively put to use. Why is that? Check out this whitepaper to see.

Tags : sas, voc, voice of customer, visual text analytics, best practices, customer voice, sound of sentiment, text data
    
By: SAS     Published Date: Mar 14, 2014

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.

Tags : sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
    
By: Infomatica     Published Date: Mar 05, 2014

Knowing more about a customer’s relationship with your financial services company is key for growth. Discover how emerging data tools can help you improve customer centricity and find new revenue opportunities, unlocking the value of customer information.

Tags : improving revenue, customer experience management, financial services, best practices, customer information, solutions, customer relationship management
    
By: IBM     Published Date: Feb 10, 2014

The closer your organization gets to your customers, the more successful it will be. Learn how to take customer relationships to a new level of intimacy using a combination of business intelligence and predictive analytics software.

Tags : ibm, king fish media, business analytics, insights, business intelligence software, analytics quotient, roi, predictive analytics
    
By: IBM     Published Date: Feb 10, 2014

Customer Intimacy has become an essential driver for company success.In this white paper, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.

Tags : ibm, business analytics, customer analytics, crm, customer service, customer intimacy, cem, enterprise feedback management
    
By: IBM     Published Date: Feb 04, 2014

Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers

Tags : ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures
    
By: join.me     Published Date: Jan 29, 2014

Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.

Tags : logmein, live chat, support, support environments, customer support, customer service, customer engagement, remote support
    
By: join.me     Published Date: Jan 29, 2014

This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.

Tags : remote support, solution, complex, communication, sophistication, remote network management, customer interaction service, customer relationship management
    
By: join.me     Published Date: Jan 29, 2014

Communicate the strategic initiatives of the support desk, the business impact of customer satisfaction, and the tools (remote support) that impact customer satisfaction

Tags : logmein, logmein rescue, customer service, customer support, customer satisfaction, remote support, customer interaction service, customer relationship management
    
By: join.me     Published Date: Jan 29, 2014

This guide will identify some key ways to keep the Service Desk human and ensure that customer service stays at the front and center of everything that the Service Desk does.

Tags : logmein, customer service, service desk, customer support, software, devices, self service, self help
    
By: SugarCRM     Published Date: Jan 27, 2014

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Oracle     Published Date: Jan 16, 2014

You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Oracle     Published Date: Jan 16, 2014

You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Oracle     Published Date: Jan 16, 2014

You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?

Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
By: Oracle     Published Date: Jan 16, 2014

There are 3 capabilities your company will need to be successful. Is your company capable?

Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
    
By: Oracle     Published Date: Jan 16, 2014

There are 3 capabilities your company will need to be successful. Is your company capable?

Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
    
By: Oracle     Published Date: Jan 16, 2014

There are 3 capabilities your company will need to be successful. Is your company capable?

Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
    
By: LogMeIn     Published Date: Jan 15, 2014

A Quick Guide for More Profitable Sales Meetings.

Tags : logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
By: IBM     Published Date: Jan 09, 2014

To operate effectively in different markets, Finnish manufacturer Meka Pro needed to be able to adjust its pricing and manufacturing strategies to each locality, but had no insight into their own data. Read this case study to learn how Meka Pro used IBM® Cognos® software modules to make faster, better business decisions and improve profitability.

Tags : ibm, meka pro, analytics, improve profitability, manufacturing projects, business strategy, competition support, manufacturing strategies
    
By: CA Technologies     Published Date: Jan 08, 2014

Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.

Tags : ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience
    
By: CA Technologies     Published Date: Jan 08, 2014

Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.

Tags : ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience
    
By: CA Technologies     Published Date: Jan 08, 2014

Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.

Tags : ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience
    
By: Genesys     Published Date: Dec 11, 2013

Gartner recently released its Magic Quadrant for Contact Center Workforce Optimization, the annual report analyzing the workforce optimization industry. Gartner positions vendors based on Completeness of Vision and Ability to Execute. Genesys improved its 2013 position moving from Niche Player to the Challengers Quadrant. This report provides you with insights you need to determine the Workforce Optimization Solution that is right for your organization. Read Now.

Tags : wfo, strategic planning, recruitment, workforce management, wfm, call recording and quality management, performance management, surveying
    
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