Smart Phone

People have more media choices than ever to research the products and services they buy. CMOs are challenged to rationalize their budgets and demonstrate increasing ROI while embracing new media and distinguishing the media consumptions of their customer. Next generation media mix optimization is how winning marketing organizations will allocate their investments to target high-value audience and media options, while delivering accurate attribution, cross channel measurement and tools for high-performance planning.

This paper compares the strengths and weaknesses of hardware- and software-based authentication approaches, and offers five key considerations for evaluating which approach is right for the specific needs of your organization.

Enhance business productivity with streamlined communications and collaboration.

Webtrends Mobile Analytics doesn't just gather mobile data, it helps you make sense of who your customers and prospects really are.

Thanks to new mobile technologies, work happens everywhere today. It might be responding to email on the morning train or uploading a customer contract during a cross-town cab ride. Your workers need this level of connectivity to compete. At the same time, you likely face unprecedented budgetary challenges.

In this Webcast, Brownlee Thomas, Ph.D., Principal Analyst from Forrester Research, Inc., talks about current enterprise mobility trends, shows you what other companies are doing in response to these trends and gives you best practices for reducing your own mobility costs. Don't miss this timely and insightful Webcast.

A few short years after 3G service brought us anytime, anywhere broadband-and before Apple rolled out its 3G iPhone-4G networks began raising the bar in select markets. This latest evolution in wireless networking offers faster wireless data transmission speeds, vastly superior coverage and support for a new generation of mobile applications and services.

In 2003, LBBS became a pioneer in the legal field by deploying Polycom video conferencing systems in 16 offices.

Part 1 - Windows mobile security: Get it locked down. Security for Windows Mobile is a very real concern that cannot be ignored. Learn about the risks connected with mobile devices and some organizational must-haves in this tip.

Part 2 - Security tools that can boost Windows mobile security. Take a look at this list of security tools, as put together by Windows security expert Kevin Beaver.

Part 3 - Free security testing tools for Windows handheld devices. With these no-cost security testing tools, you can check network security from Windows handheld devices.

In this e-Guide, we recap Windows Mobile OS's evolution and look at the wide array of Windows Mobile-powered devices available to untethered today's workforces. We'll explore where and why Windows Mobile OS devices are used to support a wide range of mobile apps, from vertical business automation to knowledge worker access.

This paper compares the Research In Motion BlackBerry solution (BlackBerry mobile devices and BlackBerry Enterprise Server) with the Microsoft® mobile solution (Microsoft Windows Mobile® and Microsoft Exchange Server 2007 SP1 with Microsoft ActiveSync® technology) by analyzing features of the user experience and the administrator experience.

How Windows Phones Combine Email, Messaging, Voice, and Presence in a Secure, Collaborative Environment. This paper explains why unified communications is essential and why Windows® Phones are ideally suited to serve as the "mobile connection" in a unified communication environment.

In this paper, two case studies illustrate different approaches to unlocking the value of existing investments through mobilization. Each case study provides an overview of an application we mobilized, identifies the characteristics that made the application a good candidate and explains the value realized by enabling access to these applications from mobile devices.

This paper details the importance of striking a balance between the lock-down management of your mobile solutions and allowing end users the freedom to use mobile devices in the way that works best for them.

ATG sponsored an independent research in three key European markets to find out how and why customers shop with their mobile devices ("m-commerce"). Get your insights in this white paper.

Before proceeding, interactive marketers should clearly weigh the advantages of driving brand affinity, customer engagement, and possible revenue versus costs in time and resources and the potential pitfalls of a poorly executed application.

This paper examines the realities of web threats and looks at the promise that cloud-based solutions bring for organisations in terms of providing a higher level of protection against the increasingly complex and sophisticated threats being seen today.

Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?

The IT team at the Naval Postgraduate School supports hundreds of BlackBerry® smartphones remotely, providing training along with troubleshooting. LogMeIn Rescue+Mobile helps save money and keeps their end users up and running. Get the full case study here. Learn more today!

This paper features real-world examples from US enterprises on how the benefits of keeping mobile devices functioning without interruption are felt on every level of business: customers receive the service they expect; end-users can work efficiently, enjoying the promised benefits of mobility; IT has its burden lightened, freeing up time for proactive work; and the CFO can look forward to the results of effective mobility and a low TCO. Learn more today!

This paper explores the challenges of supporting a remote workforce with legacy tools and the hidden costs of these tools. It also highlights best practices that organizations can use to choose enterprise helpdesk tools that better meet the needs of remote employees, while also helping to cut costs. Get this white paper today and find out how legacy tools can fall short when it comes to supporting today’s mobile workforce. See how it easy it is to make the switch to best-in-class helpdesk solutions.

The workplace is becoming increasingly mobile with users accessing corporate data from anywhere at any time. While this trend offers organizations significant productivity benefits, it also increases the risk of data loss that could cause irreparable harm. This paper guides IT professionals through the steps necessary to implement a practical data loss prevention (DLP) strategy. It starts off by quickly looking at what's driving data loss prevention, the consequences of data loss and how it can be comprehensively tackled using Sophos solutions. It then provides practical implementation advice and examples.

With mobile, your Website is literally in your customers' hands. But are you ready to meet their expectations?