Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
Sales & Marketing Software
The Total Cost of Email: Putting a Price Tag On Your Email Environment
published by Mimecast on Feb 05, 2010
You can't afford to ignore email archiving, security, internal policy or regulatory requirements, but can you afford to keep paying for it as multiple systems on top of your email system? When you add up the full price tag for your email environment, from server to soft ware to risk management and staff costs, it becomes clear why running everything in-house can mean you spend far more of your budget on maintenance than innovation.
10 Reasons to Choose Mimecast
published by Mimecast on Feb 05, 2010
Mimecast delivers Software-as-a-Service based enterprise email management including archiving, discovery, continuity, security and policy. By unifying disparate and fragmented email environments into one holistic service that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email.
How to Implement Facebook Connect on Your Website for Maximum ROI
published by Gigya on Jan 27, 2010
A socially optimized website can increase site traffic from social networks, drive sales revenue, improve search engine rankings, increase brand or product awareness, and reduce customer acquisition costs. In short, the decision is no longer about whether to implement Facebook Connect on your site-it's how to do it in a way that fits your business strategy, and achieves your ROI goals. This whitepaper will review how online businesses can apply Facebook Connect and other social network technologies to socially optimize their websites for competitive advantage.
Best Practices of the Best-Run Sales Organizations.
published by SAP Inc. on Aug 21, 2009
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.
The Saas Advantage for Producing Product Catalogs
published by Catapult on Aug 21, 2009
Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
Engage! How to Avoid the Seven Sins of Live, Online Presentations
published by Citrix Online #2765 on Aug 12, 2009
Webinars have become a common business practice. They reduce travel time and costs, increase geographic reach and enable greater efficiency.
Leveraging Real-Time Web Collaboration to Improve Your Sales Process
published by WebEx on Apr 02, 2009
Sales organizations are always looking for ways to boost the performance of their sales teams by making them more effective in the sales process. Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members, and develop better visibility into their sales pipeline. Today, sales organizations are increasingly embracing real-time Web collaboration tools or Web Meetings to complement their sales processes because these tools can greatly enhance sales productivity and reduce costs.
B-to-B Lead Generation Insights from MarketingSherpa
published by Marketo, INC. on Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
Buying and Using Marketing Automation Systems
published by Marketo, INC. on Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results
published by Marketo, INC. on Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0. Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more. Understanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why; listen to this free podcast now.
Coordinating Marketing and Sales Across the Entire Revenue Cycle
published by Marketo, INC. on Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
Success Factors for Highly Effective Inside Sales Teams
published by Marketo, INC. on Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
Social Networking: Brave New World
published by MessageLabs on Sep 25, 2008
According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.
Customer Relationship Management: Secrets to CRM Success
published by Microsoft Dynamics on Jul 03, 2008
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
Make Customers the Center of Attention with Microsoft Dynamics CRM
published by Microsoft Dynamics on Jul 03, 2008
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
Small Business Webcast: Are You Ready for CRM? 7 Ways to Know
published by Microsoft Dynamics on Jul 03, 2008
Knowing your customers and their needs as thoroughly as possible is central to any business. And that's the very point of customer relationship management software, sophisticated business software commonly known as CRM. The question is, is CRM for you? This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft CRM.
Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1
published by Landslide Technologies on Apr 21, 2008
What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper, we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey. The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and the modern circus (think Ringling Bros. vs. Cirque du Soleil).
Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2
published by Landslide Technologies on Apr 21, 2008
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well. This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority, proven skills and making the number.
CRM Software: Reasons to Optimize
published by Vendor Guru on Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
Questions to Ask When Choosing a Customer Relationship Management Solution
published by Vendor Guru on Dec 21, 2007
Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
Tips for Cost-Effective Customer Retention Management
published by Vendor Guru on Dec 21, 2007
This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.
The 5 Must-Have Features of a CRM Solution
published by Vendor Guru on Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals
published by Citrix Online UK on Nov 03, 2007
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
Nine Indicators It's Time to Replace Your Commission System
published by ACTEK, Inc. on Aug 30, 2007
Download this very brief guide now and reflect on the 9 Indicators. If you answer "no" to two or more of the questions listed within, there is undoubtedly sufficient ROI to strongly consider replacing your current incentive compensation system.
How to Get to the Numbers that Matter in Retail
published by Microsoft Dynamics on Jul 11, 2007
The objective of this white paper is to review various aspects of retail financial management and to draw important lessons for small and mid-size retailers. The paper addresses a wide range of topics that impact a retailer’s financial success. Many of these are common to retailers of all sizes, but some are specific to mid to small tier businesses and many cautionary notes are given.
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