Sales & Marketing Software

Designed for the sales executive, this series of research briefs focuses on the advent of metrics-based sales productivity and the new approaches delivering huge dividends to forward-thinking sales organizations.

See how plans, financial reports and scorecards can help you manage performance across all data sources.

Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.

This brief video explores the issues and the data required to improve sales forecasting accuracy, including the capacity to conduct historical and aggregated multi-dimension analysis.

Customer Satisfaction: Deliver More Revenue, Sirius Decisions: This short video explores the issues and the data required to drive better sales enablement, performance and productivity.

This report examines how top performing companies are implementing sales intelligence initiatives to increase pipeline quality and contextualize opportunities with relevant information.

How forward thinking marketing organizations deliver competitive differentiators.

This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.

Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.

Collaboration in the enterprise requires a triumvirate of people, process and technology to be successful. With the plethora of collaboration applications available today, both IT professionals and collaboration business users alike need to take a holistic approach to be successful with collaboration. This paper lets you know about some of the common pitfalls and how to avoid them.

What are the data challenges facing the world's top companies? A recent Forbes Insights survey of more than 200 business and information technology (IT) executives at leading global enterprises uncovered significant trends,misconceptions, and underlying roadblocks to better information management.

A socially optimized website can increase site traffic from social networks, drive sales revenue, improve search engine rankings, increase brand or product awareness, and reduce customer acquisition costs. In short, the decision is no longer about whether to implement Facebook Connect on your site-it's how to do it in a way that fits your business strategy, and achieves your ROI goals. This whitepaper will review how online businesses can apply Facebook Connect and other social network technologies to socially optimize their websites for competitive advantage.

How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.

Data centre managers might be feeling upset right now. After years of running the most powerful and most organised data centres they possibly could, someone has moved the goalposts. Efficiency was always important, but now it has jumped up the list of factors against which IT performance is measured. And efficiency has changed its meaning. In the past, it was enough to deliver services on-time and to budget, make sure there was enough capacity to meet future demands, run a secure site and have back-up plans ready for any emergency.

Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.

Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.

Mimecast delivers Software-as-a-Service based enterprise email management including archiving, discovery, continuity, security and policy. By unifying disparate and fragmented email environments into one holistic service that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email.

Discover specific actions companies can take to ensure high cash-flow velocity and vital liquidity. Get answers to these key questions: How can I protect the health of my commercial cash flows? How can I gain better visibility into sources and uses of cash? And how can I increase control over my global cash balances?

Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.

Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.

Sales organizations are always looking for ways to boost the performance of their sales teams by making them more effective in the sales process. Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members, and develop better visibility into their sales pipeline. Today, sales organizations are increasingly embracing real-time Web collaboration tools or Web Meetings to complement their sales processes because these tools can greatly enhance sales productivity and reduce costs.

You can't afford to ignore email archiving, security, internal policy or regulatory requirements, but can you afford to keep paying for it as multiple systems on top of your email system? When you add up the full price tag for your email environment, from server to soft ware to risk management and staff costs, it becomes clear why running everything in-house can mean you spend far more of your budget on maintenance than innovation.

In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.

Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.

In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.